Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…
Responsive ads for display adapt to fit any app or site on the GDN.
Screenshots of mobile users discovering the Pocket Gems War Dragons app on Google Play and Google.com, powered by Universal App Campaigns
How Mother’s Day Rates Against Other Holidays (According to Sales, SEO, and Strategy) According to the National Retail Federation, Mother’s Day is the third largest retail holiday. On average, people spend over 20 million dollars every single year, and not all on candy or flowers. If we equate this per person, it would average out to over $150 each. Mother’s Day appeals to a wide…
Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…
Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…
Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business. Among the providers of PPC advertising, Google’s Ads is the most widely used platform. If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…
Google, leading the way yet again in technological innovation, continues to focus on making more concepts mobile friendly to gain a foothold on the consumer power present behind mobile applications and purchasing. After all, what better way to welcome Spring other than learning of a new and cool list of mobile marketing opportunities from the edgy company? It’s nice to welcome the warm weather…
SGN’s Search Trial Run Ad for Panda Pop
You’ve sent out the email invites, put a link on your web site and even made a post on your company blog. That’s plenty of promotion for your upcoming event, right? Not anymore! Lately, I hear more and more event planners becoming increasingly frustrated with event marketing in the web 2.0 landscape. Given the current economy, even savvy event planners are struggling to find sponsors and…
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