youtube video ads ppc agency

What are the benefits of YouTube Video Ads?

Why Youtube Video Ads? For starters, YouTube is the second most-visited website after Google. That alone should be cause for inclusion in your marketing mix. If that is not enough, consider that YouTube reaches more 18-49 year-olds than any broadcast or cable network on mobile, and the fact that 70% of shoppers say they’re open to learning about products from brands they see on YouTube.

Some benefits of running YouTube Video Ads include:

  • YouTube Video Ads Are Cost Effective: Many small businesses assume that advertising on YouTube is beyond their ability since it’s a big platform with a big reach, so it must come with a big price tag. But that’s actually not true at all. In fact, a typical video ad on YouTube will cost you between 10 cents and 30 cents per view depending on things like targeting and video quality. YouTube doesn’t even charge you for viewers that skip your ad after the first five seconds.YouTube advertising is highly targeted
  • YouTube Video Ads are highly targeted: Granular targeting is crucial for a successful YouTube Video Ads campaign, and YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach. With YouTube’s targeting options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell. You can show video ads on specific videos, for instance your competitors video, or you can target their entire channel.
  • Youtube Ads increase credibility: If you show your product or service in a video format, you will greatly increase the trust factor with your audience. Consumers are now demanding higher levels of transparency, and video is a great way to cross that chasm. Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.

At Search Engine Pros, we make sure that you’re informed about the status of your campaigns and individual ads on a regular basis, sending you full reports of all relevant data and KPIs. Additionally, we provide performance analysis from our paid social media advertising experts. Using the results from these reports, we optimize your campaign strategy to ensure that we’re hitting every opportunity available.

YouTube Video Ads FAQ

The amount of YouTube advertising costs is not fixed. The prices vary according to a business’s preference for reach and visibility. Other factors that play a role in the price estimates include the length of the video, the words in the video script as well as the camera angles. The video ad format that you choose will also determine your final costs. There are 4 different types of ads that you can run on YouTube.

YouTube Trueview ads are also called in-stream ads. They cost anywhere between $0.10 and $0.30 per view. These are dependent on the marketing goals and the target audience.

YouTube Discovery ads. Also called YouTube Display ads cost you approximately $0.30 per click.

YouTube Bumper ads. These ads are charged according to the number of impressions that your ad makes. Meaning that you will only pay each time the ad gains 1000 impressions. The estimated cost is between $1.00 and $4.00 per 1000 views.

Masthead ads. These are the most expensive adverts because they have the highest reach within the shortest amount of time. If you have to factor in the filming of the video and the costs of the ad, you should set a minimum budget of at least $5000 for this type of ad. Most businesses start with a minimum of $10 a day to run these adverts and then raise the costs when they see fit.

So, if a business wants to reach 100000 views, they should set a budget of approximately $2000 calculated at an average cost of $0.10 to $0.30 per view.

✔ Step 1. Create a compelling video that will stand out and not bore your target audience. Make sure that you have the right camera equipment to capture all the right angles. The lighting and sound needs to ooze opulence so that you capture viewers with your first video.

✔ Step 2. Set up a YouTube account by following the easy steps on the platform. The signup process is seamless and it is free. You can also choose to set up a channel that has all the information about your business. Use keywords and links that can easily direct viewers to your website and blog and any other social media. Once you have set up an account, you can upload your edited video after you have tweaked it to ensure that it is a high-quality video. 

✔ Step 3. Set up your video ads. There are different video ad formats on YouTube and you can select your preferred one according to your ad campaign goals. You can use an ad management tool to manage your ad campaign and monitor your performance.

Ad campaigns are effective to help you reach your marketing goals, the right audience and to measure your success rate.

✔ Step 4. Create your ad campaign. There are many tutorial videos that can help with how to create an ad campaign. If you have the budget to gather a team that will run your ad campaign, you need to ensure that they understand your marketing goals well. You can set up your ad campaign on Google Adwords to boost your YouTube views. When you create an ad campaign, you need to ensure that it captures the attention of your viewers and that it can drive the demand scale. If you want to target your competitors’ viewers, you can use pre-roll ads that can play before their content.

✔ Step 5. Identify the target audience. You need to be able to incorporate different tools with your detailed marketing strategy. Advanced target audience marketing can help you to reach your intended target audience by filtering your viewers demographics, interests and other significant elements. Identifying your target audience helps you to create a strategy to filter out your competitors. Moreover, you will be able to customize keywords that will reach your target audience and improve your return on investment.

✔ Step 6. Research your competition. Go to YouTube and do research and compile reports of what your competitors are doing. Use the placement tool to see where you can add them to the campaign and run your videos.

It is estimated that there are more than 2 billion people who use YouTube on a monthly basis. It is important to amplify your business presence by getting more views. As a business channel, it is crucial to understand and implement the fundamentals of creating a YouTube channel before you attempt to increase your viewership. You have to outline certain considerations such as the brand’s visual identity and the target audience. The following tips can improve the number of views on your YouTube video.

✔ Use search engine optimization 
✔ Set up a Google Ads account 
✔ Familiarize yourself with the YouTube algorithm 
✔ Use metadata recommendations 
✔ Include custom thumbnails 
✔ Organize and create video playlists
✔ Bypass the algorithm with cards and end screens
✔ Create unique videos aimed at increasing conversion rates
✔ Focus on audience engagement
✔ Partner up with other YouTubers
✔ Promote your YouTube video across all social media platforms

The short answer is yes. Customer testimonial videos are review videos by customers who have used your product or service or had any valuable interaction with your business. Testimonial videos can be implemented in several ways to enhance your marketing strategy. According to research, an estimated 85% of consumers read or watch reviews before making a purchase.

Video testimonials are an effective way to persuade viewers to watch your content and to increase the number of subscribers to your YouTube channel. When you have video testimonials you increase your brand’s credibility and trustworthiness. You also have a different perspective to explain your business. This may be beneficial for making your videos appear more natural and your products user-friendly.

Research shows that videos have a retention rate of 95% and when used on a landing page, they can increase conversion rates by 86%. If you want to use a video testimonial on your YouTube channel, it is advisable to run an ad campaign to ensure that it reaches the intended target audience.

Skippable in-stream ads (Trueview ads)
These are the popular skippable ads that most video marketers enjoy using. They have an accompanying banner and allow you to control the billing timing options and placement of the adverts to appear before and after the video. These ads allow viewers to skip to the video content after 5 seconds. The default CPV (click per view) or CPM option means that you will pay after a viewer has watched more than 30 seconds of your ad. When you opt for this ad format, it is important to create a video that grabs the viewers’ attention from the get-go.

Non-skippable in-stream ads (including Bumper ads)
Research shows that approximately more than 70% of viewers skip YouTube ads. As a result, video marketers choose to run pre-roll or mid-roll ads that do not offer the option to skip ads. However, advertisers pay CPM or per impressions of per 1000 views. The regional standards regulate the length of the ads, but they can be between 15-20 seconds.

Bumper ads are shorter versions of non-skippable in-stream video ads that run for only 7 seconds. Marketers pay for impressions, and they appear pre-, mid-, or post- video roll. Their main purpose is to reach new viewers and ad campaigns.

Discovery ads (formerly known as Trueview ads)
These typically show up alongside organic search results, unlike in-stream ads that are created for commercial purposes. As a result, viewers should choose to view them just like Trueview ads.

Non-video ads
If you want to advertise without a budget for video marketing, YouTube offers non-video ads. These types of ads include a text or image and appear on the right-hand sidebar alongside a Call-to-Action with a link to your website or blog. You also have an option of in-video overlay ads that appear on top of video content of monetized YouTube channels.

How do I create the perfect YouTube thumbnail?
Thumbnails affect your rankings on YouTube. They affect your video’s click-through rate which is a significant component that affects your ranking on the YouTube algorithm. Knowing how to create the perfect thumbnail for your video is crucial to persuade viewers to subscribe to your channel. There is an array of online tools that are designed to help you create custom thumbnails for free. You can consider using any of these tips to create your thumbnails.

Use a free online YouTube thumbnail maker that is hassle-free such as FotoJet.

Upload any picture from your device or choose one from the list of templates provided by the thumbnail maker that you have selected.

Add text, a background or clip art to make your thumbnail stand out.

Download the finished product after you have finished editing it to your satisfaction.

When you save it, the resolution will match the recommended one by YouTube, so you don’t need to do any modifications.

Video remarketing is when you show personalized ads to viewers across youth as well as partner sites. This is based on past interactions that viewers have had on your YouTube videos. It is a marketing strategy that allows you to reinforce your message with people who have already engaged with your content. This will help you to significantly boost your return on investment.

There are several benefits of YouTube remarketing.

✔ Broader network to reach potential audiences.
✔ There is efficient pricing through click-per-view payment options.
✔ It offers you the flexibility to tailor your content.
✔ Stay top of mind with your audience

You should use this YouTube ad format when you have video content that you wish to pre-, mid-, post-video content of other video marketers on YouTube as well as across other websites and apps that run on Google video partners. This format gives viewers the option to skip the ad after 5 seconds.

The click per view bidding option allows you to pay only when a viewer watches 30 seconds or less of your video or if they interact with your video content. As a result, you pay based on impressions. You can select these campaign goals to use this ad format.

✔ Website traffic
✔ Leads
✔ Sales
✔ Brand visibility, awareness and reach
✔ Brand and product consideration

If you are using Google Ads to create a campaign without any goals to guide you, you can use this ad format. 

Pre-roll ads automatically play before a featured video. They range between 15 and 20 seconds long and in some platforms they can be skipped. These ads are practical if you want to increase engagement and conversion rates. Playing directly before featured video content means that you have a target audience that is engaged and there is a high probability that they will watch your ad for slightly longer without skipping.

Research conducted by IPG Media Lab and YuMe shows that pre-roll video ads are effective for several metrics such as brand awareness, engagement, favorability and the intent to purchase. Moreover, they are considered to be more engaging, effective and informational when compared to outstream or mid-roll ads.

On YouTube, they are similar to overlay ads, and they are displayed directly on the video player window. However, they fit the entire window instead of just the banner at the bottom, and they cannot be skipped like on other platforms.

Bumper ads are very short ad videos that last for only 6 seconds. They are ideal for increasing brand awareness because they allow you to create brief yet compelling and memorable messages. Because they are so short viewers cannot skip them, but when they view these ads it will not increment the YouTube count of the video on the metrics.  But they use target cost per thousand views bidding every time it is shown 1000 times. They work best when they run alongside Trueview ads and the short format makes them effective for running ads when people are on the go or watching content on their mobile devices.

These are image ads that appear at the bottom of the video player on the watch pages on YouTube. It will appear the moment a viewer initiates video play. However, they are available for reservation sponsor campaigns. Including a compelling call to action on an overlay is very important.  If you do not have a budget for video marketing, this is a cost-effective ad format to improve your marketing strategy.

You can target your audience by:

  • Demographics: Target users based on factors like location, age, gender, parental status, and more.
  • Topics: Reach audiences based on topics of interest.
  • Customer Match: Using first-party online and offline data, you’ll be able to re-engage with customers who have shown interest in your company in the past.
  • Similar Audiences: Similar Audience targeting allows you to use Customer Match data to target users that are similar to those who typically show interest in your ads.
  • Video remarketing: Target users who have interacted with your videos or YouTube ads in the past.
  • Affinity audience: Target your affinity audience, which includes users who have a strong interest in topics related to your business.
  • Custom affinity audience: Target users in an even more granular way with custom affinity audiences that allow you to target a group of users with an extremely specific set of interests relating to your brand.
  • In-market audience: Target your in-market audience by advertising to those who are currently searching for products or services that you offer.
  • Life events: Target users based on life events that they’ve recently experienced. Life events include milestones like moving, getting married, or having a child.

Yes. This is perhaps one of the most overlooked audiences in digital marketing today. When it comes to marketing, it’s always about the targeting. Show the right ad, to the right person at the right time. Hence, if you all the right people on your email list, you have a big part of the marketing equation solved. Simply upload your email list and Google will show your YouTube Ads only to those people whom it can match. The ROI for these campaigns is usually very high due to the highly targeted nature of the audience.

YouTube Ads Playbook - PPC AGENCY

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