PPC Case Studies

Holiday Inn Increases Bookings with PPC Ads - The Search Engine Pros
PPC MARKETING CASE STUDY

Holiday Inn Increases Bookings with PPC Ads

Holiday Inn, a nationwide hotel chain, was seeking to drive more bookings for their hotel and to identify and reduce areas where their current ad investment was underperforming. They also wanted to better utilize their robust CRM customer lists to ensure their advertising efforts were targeting repeat hotel guests.

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PPC MARKETING CASE STUDY

ACE Hardware Drives In-Store Traffic With Google Local Inventory Ads

With over 5,200 physical stores across the country, ACE Hardware has embraced Google local inventory ads (LIAs) to bring nearby customers on mobile devices into shops. The results: a 22% higher click-through rate and a 135% higher shop visit rate compared with online PLAs.

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I2Verify invested in a comprehensive Google Ads search and remarketing campaign to keep ads in front of potential prospects
PPC MARKETING CASE STUDY

I2Verify Uses Google Ads To Drive Traffic

Recognizing that their customers have a “Lifetime value”, I2Verify invested in a comprehensive Google Ads search / remarketing campaign to keep ads in front of potential prospects. Remarketing is especially powerful for B2B companies, where brand trust is a crucial consideration in the buyers journey.

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