PPC Case Study: ACE Hardware
ACE Hardware Drives In-Store Traffic With Google Local Inventory Ads
With over 5,200 physical shops across the country, ACE Hardware Stores has embraced Google local inventory ads (LIAs) to bring nearby customers on mobile devices into shops. The results: a 22% higher click-through rate and a 135% higher shop visit rate compared with online PLAs.
THE GOALS
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