PPC Case Study: ACE Hardware

ACE Hardware Drives In-Store Traffic With Google Local Inventory Ads

With over 5,200 physical shops across the country, ACE Hardware Stores has embraced Google local inventory ads (LIAs) to bring nearby customers on mobile devices into shops. The results: a 22% higher click-through rate and a 135% higher shop visit rate compared with online PLAs.

THE GOALS

Reach local customers on mobile with targeted messages
Improve sales in brick-and-mortar shops
Measure and quantify the impact of digital marketing

THE APPROACH

Ran Local Inventory Ads from Google Ads
Brought store-level inventory data to shoppers in real time
Measured offline return on ad spend (ROAS) from digital ads

THE RESULTS

Boosted shop visit rate by 135%
Grew CTR by 18%
Yielded ROAS higher than other offline marketing
Increased ROAS 5X versus TV advertising

“Local Inventory Ads Worked Perfectly For Offline Only Sales.”

“With the help of Search Engine Pros, we were able to prove the ability of online channels and social media to drive directly measurable sales for offline-only offers. Local inventory ads are a perfect example as they are designed to drive brick-and-mortar sales. We’ve been closely analyzing recent reports, which show $7 of in-store sales for each dollar invested.”

Thomas L.

Marketing Manager

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❝ At Hazelwood Allied Moving and Storage, customer care and satisfaction are our primary goals. We expect the same service from our providers, which is why we chose a first class agency like Search Engine Pros to help us with our digital marketing campaigns. ❞

Casey McCann

Hazelwood Allied Moving

❝ Search Engine Pros are a rare gem of a company. They realize the power of exceeding expectations with clients. We ordered their PPC services and found them to be knowledgeable, helpful, friendly and results-oriented. Thank you Search Engine Pros for helping me! ❞

Bryan McDonald

Founder Beach Cities Insurance

❝ We use Search Engine Pros to help us stay on the top of the Google Listings and other search engines. They do a fantastic job at keeping our costs down and our clicks up! ❞

John Brezden

Owner Brezden Pest Control