PPC Case Study: Holiday Inn
Holiday Inn Boosts Hotel Bookings With Google Ads
Hotels are always looking for ways of getting their name out there, and Google is the perfect advertising platform. With Google Hotel Ads you can advertise your availability or price on search engines in order to get more customers. Millions of travellers use Google everyday to find places they could stay during holiday trips; whether it’s inspiration or information (or both). Recognizing this, Holiday Inn decided to shift a portion of their marketing budget from traditional to digital, and launched a unique PPC campaign to increase hotel bookings.
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