PPC Case Study: I2Verify

I2Verify Uses Google Ads To Increase Website Traffic

Outsourcing employment and wage verification with i2Verify helps companies free up resources so they can focus on core business goals. I2Verify came to us with the goal of increasing website visitor traffic around very specific, exact match keywords.

Recognizing that their customers have a “Lifetime value”, I2Verify invested in a comprehensive Google Ads search / remarketing campaign to keep ads in front of potential prospects. Remarketing is especially powerful for B2B companies, where brand trust is a crucial consideration in the buyers journey.

We developed a white paper strategy, including high touch infographics, 30 second video commercials and 10 highly optimized landing pages. All of the strategies put together helped I2Verify see massive growth in qualified leads.


  • Promote brand loyalty and property personality
  • Improve lead form submissions with a white paper strategy
  • Establish credibility with infographics
  • Measure and quantify the impact of digital marketing


  • Create highly targeted landing pages with high quality scores
  • Create 30 Second Youtube Video commercials for landing pages
  • Create several whitepapers for landing pages
  • Design compelling infographics
  • Study the competitors winning Ad copy and write better ads
  • Research & discover high traffic, low competition keywords
  • Setup call tracking to record click to call leads
  • Setup multi-domain analytics tracking to measure brand search lift


  • Boosted click to call leads by 135%
  • 23% decrease in cost per lead
  • 330% increase in brand searches
  • 214% increase in qualified leads
  • 10+ differentiating company tag lines
  • 440+ new cookies for remarketing

We’re poly-disciplined leaders in branding, design, web, mobile and PPC. Today’s complex marketing landscape can make you feel like you can’t see the forest for the trees. That’s where Search Engine Pros excels – by using our business and marketing expertise to offer clarity, distilling the complex jargon into pearls of insight.

An Expert PPC Agency That Gets It

Search Engine Pros provides a full service digital marketing service that will help you reach your goals very quickly. Search Engine Pros service encompasses content planning, demand generation, paid search advertising, email and marketing automation all for a fraction of the price of other vendors.
Scott F.
I2Verify Chief Operating Officer

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