PPC Case Study: I2Verify

I2Verify Uses Google Ads To Increase Website Traffic

Outsourcing employment and wage verification with i2Verify helps companies free up resources so they can focus on core business goals. I2Verify came to us with the goal of increasing website visitor traffic around very specific, exact match keywords.

Recognizing that their customers have a “Lifetime value”, I2Verify invested in a comprehensive Google Ads search / remarketing campaign to keep ads in front of potential prospects. Remarketing is especially powerful for B2B companies, where brand trust is a crucial consideration in the buyers journey.

We developed a white paper strategy, including high touch infographics, 30 second video commercials and 10 highly optimized landing pages. All of the strategies put together helped I2Verify see massive growth in qualified leads.

THE GOALS

Promote brand loyalty and property personality
Improve lead form submissions with a white paper strategy
Establish credibility with infographics
Measure and quantify the impact of digital marketing

THE APPROACH

Create highly targeted landing pages with high quality scores
Create 30 Second Youtube Video commercials for landing pages
Create several whitepapers for landing pages
Design compelling infographics
Study the competitors winning Ad copy and write better ads
Research & discover high traffic, low competition keywords
Setup call tracking to record click to call leads
Setup multi-domain analytics tracking to measure brand search lift

THE RESULTS

Boosted click to call leads by 135%
23% decrease in cost per lead
330% increase in brand searches
214% increase in qualified leads
10+ differentiating company tag lines
440+ new cookies for remarketing

We’re poly-disciplined leaders in branding, design, web, mobile and PPC. Today’s complex marketing landscape can make you feel like you can’t see the forest for the trees. That’s where Search Engine Pros excels – by using our business and marketing expertise to offer clarity, distilling the complex jargon into pearls of insight.

An Expert PPC Agency That Gets It

Search Engine Pros provides a full service digital marketing service that will help you reach your goals very quickly. Search Engine Pros service encompasses content planning, demand generation, paid search advertising, email and marketing automation all for a fraction of the price of other vendors.

Scott F.

I2Verify Chief Operating Officer

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