Below is a great article re-posted with permission from the king of PR Steve Harrison of http://www.reporterconnection.com/join/ Are you overlooking the power of celebrity in your marketing? Like it or not, we live in a world fascinated by celebrity, as evidenced by all the publicity Kim Kardashian’s not so magical wedding and Lindsay Lohan’s ongoing courtroom exploits recently got. Now you probably don’t want that sort…
Yes, you read that right. Adwords consultants are also prone to commit mistakes. We shall be looking into some of the commonly committed mistakes by this niche. People tend to learn from their mistakes. Adwords consultants can easily learn this. This is because the more mistakes they makes, the more will be losses in their business. Anyways sticking to the context, the article aims…
1. Provide quality content, products, or services2. Give something away3. Require a referral4. Create a viral video clip5. Create a brandable e-book6. Blog7. Use social bookmark sites8. Use an RSS feed9. Provide free content for other blogs/websites10. Linkbait11. Run contests12. Make it easy for visitors to refer others13. Make it easy for readers to email the page to a friend14. Offer a digital game…
The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is often…
Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…
A quick list side by side comparison between Omniture and Google, 2 popular website visitor analytics software: (keep bias in mind this was sent by Omniture sales rep) SiteCatalyst Google 20 Custom events linked to conversion Conversion event – purchase 100 Additional Segmentation variables I’m not aware of any custom variable availability 22 different Pathing reports filterable by conversion events and customizable on the…
Marketing Must #2 – You Must Have a Quality Web Site When the internet was first becoming popular for online shopping and local search, business owners could justify not having a professional looking website. After all, who knew if the internet would take off as a means of finding local businesses? If it didn’t, money spent on having a website designed would be wasted….
Marketing Must #1 – You Must Build Out An E-mail List The power of e-mail marketing is not lost on any business owner. But for some reason, the negative stigma that marketing managers associate with e-mail advertising prevents them from taking advantage of this very powerful advertising medium. E-mail advertising can be one of the most cost-effective, efficient methods of promoting your business’ products…
Despite the recession, e-commerce continues to be the one bright spot. Bucking the disappointing retail sales trend, Amazon.com Friday announced its best holiday season ever, selling 72.9 items per second on one peak day, Dec. 15. The online retailer, which did not disclose revenues, said that in that 24-hour period, it received 6.3 million orders and shipped to customers in more than 210 countries. Bestsellers included…
Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website: Step 1: Invest some time to find the best keywords Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you…
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