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Why Your Website Strategy Doesn’t Get any ROI

Has your online marketing strategy adapted to 2014 yet? - See more at: https://www.thesearchenginepros.com/7-shocking-online-marketing-statistics.html#sthash.6k46ZYvh.dpuf

 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:

  • Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
  • Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
  • Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
  • Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
  • No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
  • One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
  • Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.

As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.

Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals.  The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base.  All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.

Web Marketing Strategy

As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying and tiresome. We handle all the time consuming details in a cost effective way for you. Remember that the true cost of working with our company is ZERO, when considering year end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.

— Taylor Reaume, is president of Search Engine Pros and a regular speaker on topics of online marketing and web strategy. He has created over 550 web sites since 1998, one which sold for six figures in 2007 to Jupiter Media.  Taylor is Vice Chair of the Board at TVSB and an active member of several local non profits and foundations in Santa Barbara.  He can be contacted at 800.605.4988.  Follow him on Twitter: @SantaBarbaraSEO and Facebook: http://Facebook.com/thesearchenginepros

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords), and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

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3 Comments
  • Posted at 7:37 pm, September 30, 2014

    When it comes to having and running websites, it is essential to have a web marketing strategy at hand, and crucial that your strategy is providing a strong return on your investment. Great tips! By understanding why your online marketing strategy may not be giving you the results you need, you can divert your focus on doing what you might have been missing or doing wrong like search engine optimization, back links, social media, mobile responsiveness, and properly worded and places PPC Google Adwords.

  • Santa Barbara Web Guy
    Reply
    Posted at 9:15 pm, October 3, 2014

    In any business, return of investment is always the concern of an entrepreneur. In order to check if the one’s website is effective, it should have increasing or improving traffic from target markets. I agree that each website should have strategy, social media, good graphical presentation, and the likes. Thank you for sharing this information Taylor.

  • Santa Barbara Website Design
    Reply
    Posted at 9:09 pm, November 5, 2014

    Hello John, all these things that you have mentioned here plays a great role in increasing ROI. But I think social media platforms are more helpful. They not only do brand promotion but also helps in getting enormous amount of traffic to your website which can help in increasing your leads. That means your ROI will also increase.

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