Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

4 ways to use Google Search to check facts, images and sources online
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4 ways to use Google Search to check facts, images and sources online

For International Fact-Checking Day, we’re sharing four Search features that can help you quickly evaluate information and get key context to make sense of what you’re seeing online. And to give more people access to these tools, we’ve expanded two features — About this image and About this page — to 40 additional languages globally. Learn more about a site in “more about this page” You may recognize a…

Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

Google announces the new Transparency Center
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Google announces the new Transparency Center

Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…

How two Googlers showcase their work and passions online
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How two Googlers showcase their work and passions online

In our #MyDomain series, Googlers Dan Valinotti and Noah Rubin share their successes developing their online identities and showcasing their passions. Whether you’re a business owner, a freelancer or someone who wants to share their work with the world, having your own website is important in establishing your online identity. In this edition of our #MyDomain series, we’re showcasing two Googlers who have used…

10 Google Maps features that help me navigate more confidently
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10 Google Maps features that help me navigate more confidently

Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media
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Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media

In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…

How To Automate Your Video Marketing Strategy and Grow Faster
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How To Automate Your Video Marketing Strategy and Grow Faster

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

Google Ads Remarketing: 7 PRO TIPS
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Google Ads Remarketing: 7 PRO TIPS

Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? How do I select my Remarketing audience?…