Remarketing Campaigns Increase Your ROI
| | | |

Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media
| |

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media

In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…

How To Automate Your Video Marketing Strategy and Grow Faster
| | |

How To Automate Your Video Marketing Strategy and Grow Faster

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

Google Ads Remarketing: 7 PRO TIPS
| | | |

Google Ads Remarketing: 7 PRO TIPS

Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? How do I select my Remarketing audience?…

CALL TRACKING: Which Keywords Trigger Phone Calls?
| |

CALL TRACKING: Which Keywords Trigger Phone Calls?

Is There a Better Way to Track Your Phone Calls? Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!). For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps…

QR Codes Are Making A Comeback in 2021
|

QR Codes Are Making A Comeback in 2021

Ever heard of QR codes? Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally. A QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode.  QR codes saw a sharp increase in popularity when they were…

Improve Your Website Traffic With Schema Markup
|

Improve Your Website Traffic With Schema Markup

Schema markup and Structured data are an SEO tool that can help improve the click through rate of your website on the search engine results page (SERP). While schema and structured data are not required they are highly recommended by all major search engines to help them pull the best data from your website in a way that makes it easy for users to…

Google Ads Experiments: 7 PRO TIPS
| | | |

Google Ads Experiments: 7 PRO TIPS

With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not just about…

How To Increase YouTube Views
| |

How To Increase YouTube Views

YouTube is inarguably the biggest platform for video creators to potentially reach millions of people around the globe. The problem many creators face is how to get those views.  If you’re a marketer or content developer looking to boost your YouTube views for free, the process can take time and effort. But if done correctly, you’ll be rewarded with more views, a better user…

Building A Privacy First Future For Web Advertising
| |

Building A Privacy First Future For Web Advertising

Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web. That’s why Chrome introduced the Privacy Sandbox and, today, shared progress on their path to eliminate third-party cookies by replacing them with viable privacy-first…