Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

4 ways to use Google Search to check facts, images and sources online
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4 ways to use Google Search to check facts, images and sources online

For International Fact-Checking Day, we’re sharing four Search features that can help you quickly evaluate information and get key context to make sense of what you’re seeing online. And to give more people access to these tools, we’ve expanded two features — About this image and About this page — to 40 additional languages globally. Learn more about a site in “more about this page” You may recognize a…

Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

New Ways Google is Tackling Spammy, Low-Quality Content on Search
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New Ways Google is Tackling Spammy, Low-Quality Content on Search

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

How Google is supporting repair and sensible right to repair legislation

How Google is supporting repair and sensible right to repair legislation

Today, we’re excited to reaffirm our support for the Right to Repair movement by releasing our first white paper on repair while endorsing proposed Oregon Right to Repair legislation that offers a compelling model for other states to follow. We applaud the efforts of Oregon state senator Janeen Sollman in advancing a common sense repair bill. This legislation represents an inclusive compromise that brings…

10 ways to be more sustainable with Google in 2024

10 ways to be more sustainable with Google in 2024

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

What’s next for Analytics 360
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What’s next for Analytics 360

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…