When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
Creators are more influential than ever — producing hit shows, driving cultural trends, and building huge audiences. With YouTube BrandConnect, brands can get more with creators and sponsored content. Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible…
GDA Preview Gallery – mobile ads view
A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…
You can precisely choose where your ads appear across YouTube and Google with channel controls in Demand Gen.
Use the new source column in search terms insights to see where your queries are coming from
As 2024 comes to a close, we’re looking back at the top trending searches, from global sporting events to viral internet sensations that captivated our curiosity. Top trending sports moments 2024’s major athletic events had us tuning in to (and searching for) epic sporting moments. “Copa América” and the “UEFA European Championship” led the top trending searches globally. And other athletic events inspired several trends…
In retail, digital transformation is more than a requirement — it’s a race. Already, many retail organizations are embracing generative AI to reimagine ways of working and empower their employees to deliver amazing work. Gemini, our most capable family of AI models yet, can generate text, images, audio, video and code and understand and summarize virtually any type of information, unlocking new points of differentiation…
Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube, including on Shorts and with YouTube creators. What’s happening on YouTube is unlike anywhere else on the internet. It’s where billions of viewers intentionally choose content they love and…
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