Google Ads: Turning Data into Results with Data-Driven Attribution
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Google Ads: Turning Data into Results with Data-Driven Attribution

ByEmma Ross

As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…

Video Ads: A New Way to Control and Optimize Frequency on YouTube
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Video Ads: A New Way to Control and Optimize Frequency on YouTube

ByEmma Ross

Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad…

Why You want a YouTube Keyword Research Tool to Grow Faster
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Why You want a YouTube Keyword Research Tool to Grow Faster

ByTaylor Reaume

YouTube keyword research is an essential part of any video marketing strategy. By targeting the right keywords, you can reach a wider audience and ensure that your video content is more visible in search engines. Do you wonder what people search for on Youtube? Do you want to know where your audience is? To find the most popular and relevant keywords for your YouTube…

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media
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Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media

ByEmma Ross

In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…

Google AdSense: Simplifying Privacy-Safe Ads Personalization
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Google AdSense: Simplifying Privacy-Safe Ads Personalization

ByEmma Ross

With many browsers blocking the use of third-party cookies, first-party cookies offer a privacy-first way for publishers and advertisers to create more relevant and engaging experiences for people who engage with their sites or apps. Large publishers with signed-in user bases and dedicated resources often use these identifiers to personalize people’s content and ads. However, not all publishers have these capabilities. That’s why in…

Search Ads: New Tools to Create More Engaging Ads
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Search Ads: New Tools to Create More Engaging Ads

ByEmma Ross

Today’s consumer has much higher expectations for the platforms they engage with online. They expect content that’s rich, visual, and allows for quick access to what they’re looking for – and that applies to the ads they see, too. Ad extensions such as sitelinks and image extensions have been key to meeting this expectation quickly and at scale. Powered by Google’s machine learning, they…

Google Ad Tracking: Simplifying Measurement with the Google Tag
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Google Ad Tracking: Simplifying Measurement with the Google Tag

ByEmma Ross

Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party and modeled data. It’s critical that advertisers have durable, sitewide tagging in place as legacy…

A Guide to Common Google Ad Manager Policy Questions
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A Guide to Common Google Ad Manager Policy Questions

ByEmma Ross

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: Check it out below, and don’t forget to download or bookmark the infographic below….

Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

ByTaylor Reaume

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

How To Automate Your Video Marketing Strategy and Grow Faster
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How To Automate Your Video Marketing Strategy and Grow Faster

ByTaylor Reaume

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…