Google Ads Geofencing: 7 PRO TIPS
| |

Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

4 ways to use Google Search to check facts, images and sources online
| |

4 ways to use Google Search to check facts, images and sources online

For International Fact-Checking Day, we’re sharing four Search features that can help you quickly evaluate information and get key context to make sense of what you’re seeing online. And to give more people access to these tools, we’ve expanded two features — About this image and About this page — to 40 additional languages globally. Learn more about a site in “more about this page” You may recognize a…

Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
| | | |

Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

New Ways Google is Tackling Spammy, Low-Quality Content on Search
|

New Ways Google is Tackling Spammy, Low-Quality Content on Search

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

3 ways merchants can use AI this holiday shopping season
| | |

3 ways merchants can use AI this holiday shopping season

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

Bard can now connect to your Google apps and services
|

Bard can now connect to your Google apps and services

One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…

Cloud Next 2023: Sharing the best of our AI with Google Cloud
|

Cloud Next 2023: Sharing the best of our AI with Google Cloud

Editor’s note: Below is an edited transcript of Google and Alphabet CEO Sundar Pichai’s opening remarks as part of the keynote at Google Cloud Next, Google Cloud’s annual event for customers and partners. Check out our collection to read more updates from Cloud Next 2023. As I was walking over to the convention center this morning, I remembered the last time we were on this…

Google announces the new Transparency Center
| |

Google announces the new Transparency Center

Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…

How two Googlers showcase their work and passions online
| |

How two Googlers showcase their work and passions online

In our #MyDomain series, Googlers Dan Valinotti and Noah Rubin share their successes developing their online identities and showcasing their passions. Whether you’re a business owner, a freelancer or someone who wants to share their work with the world, having your own website is important in establishing your online identity. In this edition of our #MyDomain series, we’re showcasing two Googlers who have used…