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Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.
ByEmma Ross 18 September 20255 October 2025

YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. 1 That’s why we’re introducing Demand Gen Drops: a monthly showcase to help…

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All Blogs | Analytics Marketing | Ecommerce Marketing | Google Marketing | Web Marketing

How Leading Retailers and Brands are Using Google Ads to Win and Retain Customers
ByEmma Ross 10 September 20255 October 2025

Holiday shopping looks different this year. Consumers are able to be more deliberate with their purchases, turning the holiday season from a two-week sprint into a three-month marathon from October through the New Year. At the same time, the pace of AI change has never been faster. The retail landscape continues to shift, altering how consumers search, discover and ultimately shop. In this atmosphere…

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All Blogs | Ecommerce Marketing | Google Marketing | Web Marketing

Google Pay Adds 3 New Ways to Make Web Payments Easier and More Flexible
ByEmma Ross 12 August 202520 September 2025

Today, we’re sharing new ways we’re giving online shoppers added choice, convenience, and value — whether it’s for an everyday purchase, a big-ticket item or an international money transfer. U.S. buyers will see reward details for more credit cards — expanded now to over 100 — in autofill on Chrome to help you easily see which card can score you the best benefits for your online…

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All Blogs | Amazon Marketing | Analytics Marketing | Ecommerce Marketing | Google Marketing | Web Marketing

AI in Google Search is driving more queries and higher quality clicks
ByEmma Ross 6 August 20257 August 2025

Google continues to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search. AI is driving the most significant upgrade of the Google Search experience ever. With AI Overviews and more recently AI Mode, people are able to ask questions they could never ask before. And the response has been tremendous: Our…

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Web Guide: An experimental AI-organized Google Search Results Page
ByEmma Ross 24 July 20255 October 2025

We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on…

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More advanced AI capabilities are coming to Google Search
ByEmma Ross 16 July 20253 August 2025

Powerful new capabilities in Google Search, including Gemini 2.5 Pro and Deep Search, to Google AI Pro and AI Ultra subscribers. At I/O, we shared how our latest Gemini models are enabling dramatically more powerful capabilities and features in Search. Now, we’re beginning to roll out access to the Gemini 2.5 Pro model and Deep Search in AI Mode, available for Google AI Pro and AI Ultra subscribers…

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All Blogs | Analytics Marketing | Ecommerce Marketing | Google Marketing | PPC Marketing | Web Marketing | Youtube Marketing

Google AI: The Google for Startups Gemini kit is here
ByEmma Ross 26 June 202520 September 2025

This new suite of tools will help startups build faster with its AI tools and resources. We’ve supported thousands of startups as they use AI to scale their businesses, and we know that this work comes with lots of questions: Where do I start? How much does it cost? And who do I ask when I get stuck? We want to make sure that…

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The Latest AI News Google Announced in May
ByEmma Ross 5 June 202513 July 2025

Here’s a recap of some of Google’s biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow. For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more…

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AI Agents Marketing Advisor Drive Peak Campaign Performance
ByEmma Ross 21 May 202524 May 2025

At I/O, we announced how we’re taking cutting-edge research to build the most helpful AI that’s more intelligent, agentic and personalized — and Google Ads is no exception. Today’s marketer has a lot to manage, from analyzing large amounts of data to crafting engaging content, all while trying to optimize campaigns. It’s never been more important to successfully reach consumers as they search, scroll,…

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All Blogs | Ecommerce Marketing | Google Marketing | Web Marketing

4 Ways Media and Entertainment Companies are Using Gemini
ByEmma Ross 3 April 202525 May 2025

When Gemini helps with tedious tasks, teams can focus on creativity. Generative AI has created new ways for media and entertainment businesses to change their creative processes and captivate audiences worldwide. Gemini, our most capable family of AI models yet, is helping lead the charge, allowing teams to experiment with text, images, audio, video and more to push the boundaries of creativity. Here are four…

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WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.

How Leading Retailers and Brands are Using Google Ads to Win and Retain Customers

Google Pay Adds 3 New Ways to Make Web Payments Easier and More Flexible

AI in Google Search is driving more queries and higher quality clicks

Web Guide: An experimental AI-organized Google Search Results Page

More advanced AI capabilities are coming to Google Search

Google AI: The Google for Startups Gemini kit is here

The Latest AI News Google Announced in May

AI Agents Marketing Advisor Drive Peak Campaign Performance

4 Ways Media and Entertainment Companies are Using Gemini

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