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Google Ads & YouTube: Understanding the Real Value of Paid and Organic Video Working Together
ByTaylor Reaume 16 October 202517 January 2026

For years, businesses have been using YouTube in two very separate ways: running paid video ads on one side, and posting organic content on the other. The problem is that most reporting tools never showed how those two efforts actually worked together. Google’s newest YouTube reporting update changes that, and it matters a lot for businesses that want their ad spend to work harder….

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Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing
ByTaylor Reaume 10 October 202517 January 2026

AI is no longer a future concept; it’s already shaping how businesses make decisions, manage data, and reach customers. Google’s launch of Gemini Enterprise is a clear signal that AI is moving beyond novelty tools and into daily, practical use across marketing, operations, and analytics. For businesses investing in PPC, this matters. Not because AI replaces strategy, but because it gives teams better information,…

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Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.
ByEmma Ross 18 September 20255 October 2025

YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. 1 That’s why we’re introducing Demand Gen Drops: a monthly showcase to help…

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How Leading Retailers and Brands are Using Google Ads to Win and Retain Customers
ByEmma Ross 10 September 20255 October 2025

Holiday shopping looks different this year. Consumers are able to be more deliberate with their purchases, turning the holiday season from a two-week sprint into a three-month marathon from October through the New Year. At the same time, the pace of AI change has never been faster. The retail landscape continues to shift, altering how consumers search, discover and ultimately shop. In this atmosphere…

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Google Pay Adds 3 New Ways to Make Web Payments Easier and More Flexible
ByEmma Ross 12 August 202520 September 2025

Today, we’re sharing new ways we’re giving online shoppers added choice, convenience, and value — whether it’s for an everyday purchase, a big-ticket item or an international money transfer. U.S. buyers will see reward details for more credit cards — expanded now to over 100 — in autofill on Chrome to help you easily see which card can score you the best benefits for your online…

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AI in Google Search is driving more queries and higher quality clicks
ByEmma Ross 6 August 20257 August 2025

Google continues to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search. AI is driving the most significant upgrade of the Google Search experience ever. With AI Overviews and more recently AI Mode, people are able to ask questions they could never ask before. And the response has been tremendous: Our…

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Web Guide: An experimental AI-organized Google Search Results Page
ByEmma Ross 24 July 20255 October 2025

We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on…

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More advanced AI capabilities are coming to Google Search
ByEmma Ross 16 July 20253 August 2025

Powerful new capabilities in Google Search, including Gemini 2.5 Pro and Deep Search, to Google AI Pro and AI Ultra subscribers. At I/O, we shared how our latest Gemini models are enabling dramatically more powerful capabilities and features in Search. Now, we’re beginning to roll out access to the Gemini 2.5 Pro model and Deep Search in AI Mode, available for Google AI Pro and AI Ultra subscribers…

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Google AI: The Google for Startups Gemini kit is here
ByEmma Ross 26 June 202520 September 2025

This new suite of tools will help startups build faster with its AI tools and resources. We’ve supported thousands of startups as they use AI to scale their businesses, and we know that this work comes with lots of questions: Where do I start? How much does it cost? And who do I ask when I get stuck? We want to make sure that…

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The Latest AI News Google Announced in May
ByEmma Ross 5 June 202513 July 2025

Here’s a recap of some of Google’s biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow. For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more…

Read More The Latest AI News Google Announced in May

WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

Google Ads & YouTube: Understanding the Real Value of Paid and Organic Video Working Together

Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.

How Leading Retailers and Brands are Using Google Ads to Win and Retain Customers

Google Pay Adds 3 New Ways to Make Web Payments Easier and More Flexible

AI in Google Search is driving more queries and higher quality clicks

Web Guide: An experimental AI-organized Google Search Results Page

More advanced AI capabilities are coming to Google Search

Google AI: The Google for Startups Gemini kit is here

The Latest AI News Google Announced in May

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Google Search Console Update: Why Weekly and Monthly Views Actually Matter

Google Ads & YouTube: Understanding the Real Value of Paid and Organic Video Working Together

Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing

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