There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let’s face it, the…
People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML…
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers,…
Example of an ad pod experience on mobile.
With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick…
Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…
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Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including: 1. New innovations…
Consumers have high expectations for faster, safer and better digital experiences. This means it’s more important than ever for brands to deliver on these expectations. At Google, we’re building new innovations to help AdWords advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to…
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