Win Over More Users With A New Playable Ad Format In Universal App Campaigns
| |

Win Over More Users With A New Playable Ad Format In Universal App Campaigns

The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many choices when it comes to apps, so it’s critical for you to capture their attention and give them a reason to engage with your app. That’s why we’re rolling out HTML5 playable ads in Universal App…

Google Manufacturer Center Rolls Out International Expansion, API Updates, And New Content Discovery Opportunities To Help You Better Showcase Your Brand Online
| |

Google Manufacturer Center Rolls Out International Expansion, API Updates, And New Content Discovery Opportunities To Help You Better Showcase Your Brand Online

With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands — both in the US and abroad — manage their data more easily and provide a more consistent brand experience on Google and across the…

New Ads Innovations To Drive Better Results For Your Business
| |

New Ads Innovations To Drive Better Results For Your Business

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance. Learn…

Find More Of Your “Star” Customers With Universal App Campaigns
| | |

Find More Of Your “Star” Customers With Universal App Campaigns

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…

Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube
| | |

Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless…

Introducing A Better, Simpler Ad Rotation
| |

Introducing A Better, Simpler Ad Rotation

The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.” Optimize for your best ads Powered by Google’s machine learning technology, the new “optimize”…

Ramp Up Your Calls With Call Bid Adjustments
| |

Ramp Up Your Calls With Call Bid Adjustments

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control how…