See how Chrome’s new AI features, including Google Lens for desktop and Tab compare, can help you get things done more easily on the web. Over the last few years, we’ve been using AI to create a browsing experience in Chrome that’s faster, safer and more helpful, such as helping you avoid malicious sites, generate real-time captions for media with audio, better organize your tabs and write with more confidence….
Creative asset variety is key to maximizing your success with AI-powered campaigns. It allows your ads to appear in as many relevant places as possible and gives you more creative options to meet the needs of different customers. New reporting and generative AI features are now available to help you build a wider range of high-quality creative assets that will drive performance. Let’s take…
Artificial intelligence can help take on tasks that range from the everyday to the extraordinary, whether it’s crunching numbers or curing diseases. But the only way to harness AI’s potential in the long run is to build it responsibly. That’s why the conversation about generative AI and privacy is so important — and why we want to support this dialogue with insights from innovation’s…
Learn from experts at Google and get essential AI skills to boost your productivity with Google AI Essentials, zero experience required Today we’re announcing Google AI Essentials — a self-paced course designed to help people across roles and industries learn AI skills to boost their productivity. No programming skills or other experience required. And to make sure that people from all backgrounds have access to AI…
Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
With a Zero Trust security model, various device and user signals can help a company determine access.
Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….
The sunset of Universal Analytics is coming soon and it’s time to move to Google Analytics 4. Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. We know your Analytics data is important, so we want to make sure you’re fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage. What happens after…
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies…
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