Drive Better Results: An Insider’s Look At The Latest Google Ads Innovations
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Drive Better Results: An Insider’s Look At The Latest Google Ads Innovations

With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick…

New MRC Accreditations And Partners For Google And YouTube Ads Measurement
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New MRC Accreditations And Partners For Google And YouTube Ads Measurement

Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…

New Innovations Remove Friction From Discovering Products In-Store And Online
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New Innovations Remove Friction From Discovering Products In-Store And Online

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including: 1. New innovations…

Faster, Safer And Better Ad Experiences For Consumers
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Faster, Safer And Better Ad Experiences For Consumers

Consumers have high expectations for faster, safer and better digital experiences. This means it’s more important than ever for brands to deliver on these expectations. At Google, we’re building new innovations to help AdWords advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to…

A New Video Format To Reach People Across The Mobile Web And Apps
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A New Video Format To Reach People Across The Mobile Web And Apps

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative….

Grow Your Business Beyond Borders
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Grow Your Business Beyond Borders

As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned about where a business is based as long as they’re happy with the product or service. For example, 96% of people didn’t know that Booking.com is from the Netherlands, and of these, 90% said…

Grow Your App Business With Google’s New Education Program For Universal App Campaigns
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Grow Your App Business With Google’s New Education Program For Universal App Campaigns

Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network….