Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative….
On March 14, we shared information about our work to remove bad ads and bad sites from our ad networks. With a combination of people, policies and technology we took down more than 3.2 billion ads in 2017, up from 700 million in 2015. That’s more than 100 bad ads per second. Today, we want to share more details about how our policies and policy enforcement…
As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned about where a business is based as long as they’re happy with the product or service. For example, 96% of people didn’t know that Booking.com is from the Netherlands, and of these, 90% said…
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network….
Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making product ratings available in all markets where Google Shopping is present. Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled…
The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many choices when it comes to apps, so it’s critical for you to capture their attention and give them a reason to engage with your app. That’s why we’re rolling out HTML5 playable ads in Universal App…
With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands — both in the US and abroad — manage their data more easily and provide a more consistent brand experience on Google and across the…
Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance. Learn…
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…
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