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App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute.

Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers.

App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.

Ad Campaign Types

Here’s the full list of Google Ads campaign types after the App campaigns name change

App campaigns use Google’s machine learning technology to help you find the users that matter most to you, based on your defined business goals—across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign.

To date, App campaigns have delivered unprecedented results for the developer community—helping drive more than 17 billion app installs, according to Google Internal data from 2019. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals.

You’ll start to see these changes roll out over the next month. We’ll talk more about this change—and other new App ad innovations—at the Game Developers Conference in San Francisco in mid-March. We hope to see you there!

Source: Official Google Webmasters Blog

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  1. Boy I wish we could market at the Game Developers Conference. That is big time marketing attraction right there. We will have to stick to using Googles options still, since we are really having a decent time with those. We have grew our customers base about 60% since we started using Google Ads. So its been a blessing. Keep recommending things like this! You definitely know what you are talking about!

    1. That’s great to hear that your business has experienced growth with the help of Google Ads! The Game Developers Conference is definitely a great opportunity for businesses in the gaming industry, but there are still plenty of effective marketing options available online. It’s important to continue to explore and experiment with different marketing strategies to find what works best for your business. And always stay up-to-date with the latest marketing trends and technologies to stay ahead of the competition. Keep up the great work!

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