Learn about the latest features in Performance Max. They aim to help you in a few key areas, including new ways to optimize performance from Search inventory, create video assets, run experiments to measure conversion uplift and get deeper reporting. Advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action.1 This five percentage point increase in just 14…
We’re sharing new features in Display & Video 360 that advertisers have been using to plan, buy and measure their connected TV campaigns. Last December I tuned in from London to see Argentina win the 2022 FIFA World Cup Final, watching the game live on TV alongside almost 1.5 billion other people around the world. And on Sunday, many of our friends across the pond…
As people’s expectations for privacy online shift, publishers are experimenting with new strategies to position their businesses for the next era of digital advertising. We believe the key to finding success in the privacy-first future lies in the unique relationships you’ve formed with your audiences. By investing in solutions that deepen these relationships, you can build trust and valuable first-party audiences to boost your…
As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…
Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…
Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? Standard remarketing: This feature allows you to show…
Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s – or search engine results page – when people search for services within your area. By interacting with the ads, they will be able to see a list of all of the participating local services…
With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not…
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