YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. ¹

That’s why we’re introducing Demand Gen Drops: a monthly showcase to help you stay on top of what’s new in Demand Gen and drive results on YouTube. Here’s what’s in this month’s drop:

• Conversion lift now works at lower spend levels and conversion volume — along with the ability to test an entire manager account or specific campaigns to understand the incrementality of running multiple campaign types at the same time.
• Platform comparable conversion columns help you measure campaigns in a way that matches the default attribution used on other platforms.
• Omni-channel bidding helps you optimize to total online and offline sales.
• Local offers showcase in-store offers to nearby shoppers.
• Promotion assets highlight special occasions and promotional text.

Learn more about these new features in the Google Ads Help Center.

Source: Google Ads and Commerce Blog