Google announces the new Transparency Center
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Google announces the new Transparency Center

Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…

How two Googlers showcase their work and passions online
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How two Googlers showcase their work and passions online

In our #MyDomain series, Googlers Dan Valinotti and Noah Rubin share their successes developing their online identities and showcasing their passions. Whether you’re a business owner, a freelancer or someone who wants to share their work with the world, having your own website is important in establishing your online identity. In this edition of our #MyDomain series, we’re showcasing two Googlers who have used…

10 Google Maps features that help me navigate more confidently
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10 Google Maps features that help me navigate more confidently

Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….

Google’s commitment to advancing bold and responsible AI, together
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Google’s commitment to advancing bold and responsible AI, together

We’re proud to join with other leading AI companies to jointly commit to advancing responsible practices in the development of artificial intelligence. Today is a milestone in bringing the industry together to ensure that AI helps everyone. These commitments will support efforts by the G7, the OECD, and national governments to maximize AI’s benefits and minimize its risks. We’ve long believed that being bold on AI…

Checks, Google’s AI-powered privacy platform
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Checks, Google’s AI-powered privacy platform

We’re committed to helping companies build privacy-first digital products. Ensuring that user privacy is protected is essential for building trust with consumers. In fact, a recent McKinsey poll found that… 40% of people have stopped doing business with companies that have violated digital trust. We’ve heard firsthand how time-consuming and costly it is for companies to keep up with evolving regulatory requirements, even with dedicated teams…

Google Ads Dynamic Remarketing: 7 PRO TIPS
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Google Ads Dynamic Remarketing: 7 PRO TIPS

Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…

Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions
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Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions

Coachella is one of music’s largest stages. For those unable to make it to the desert in person, YouTube was the place to keep up with the festival live — whether they were hosting a streaming watch party with friends, catching up with behind-the-scenes Shorts footage or listening on-the-go from their phone. And YouTube is the ultimate destination for content during festival season, especially among Gen Z…

Charting the Course for Third-Party Cross-Media Audience Measurement
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Charting the Course for Third-Party Cross-Media Audience Measurement

Breaking measurement silos to meet marketers’ needs through 5 key principles The Association of National Advertisers (ANA) estimates that marketers waste $15B in ad spend annually in the US alone, due to lack of comparable cross-media audience measurement. As an industry, we’ve arrived at a crossroad. We have the opportunity to come together to solve cross-media measurement for marketers, agencies and consumers or we can…