Google Ads In-Market Audiences & Affinity Audience Targeting
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Google Ads In-Market Audiences & Affinity Audience Targeting

Success in today’s digital marketplace isn’t just about identifying your target audience. It’s not enough just to know where they gather online, what they read, and what they see. You need to take it a step further and be able to break down that audience into different categories or segments. Only then will you be able to properly target them with the right offer…

The Impact of GDPR on Digital Marketing
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The Impact of GDPR on Digital Marketing

Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data. As a result, a well-implemented regulatory framework is required to ensure that consumer protection remains a high priority. Measures such as the California Consumer Privacy Act have been established in the local and global legal community to necessitate the urgent need for data privacy and protection in the digital marketing…

Taylor Reaume To Speak At Santa Barbara Writer’s Conference
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Taylor Reaume To Speak At Santa Barbara Writer’s Conference

For Immediate Release – Santa Barbara, CA – June 20, 2018: Taylor Reaume, president and founder of Search Engine Pros (SEP), a full-service web marketing company in Santa Barbara, CA, will be a member of a panel discussing “Navigating the Amazon: Building Your Author Platform” at the upcoming Santa Barbara Writers Conference. This prestigious conference brings together writers from around the world to meet…

Top 10 Restaurant Marketing Ideas for 2019
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Top 10 Restaurant Marketing Ideas for 2019

Innovative marketing is essential to the success of any restaurant. Whether you’re launching a new eatery or have been running a successful bistro for years, you should never overlook fresh advertising concepts. So, check out these top 10 restaurant marketing ideas to get diners talking about your business and bring customers through the door. 1) Produce a professional website Your restaurant website is the most…

Increase Web Site Traffic
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Increase Web Site Traffic

A webmaster seeking to increase web site traffic faces many challenges in the age of the search engine — especially when attempting to find web marketing services to match his or her CMS system. Implementation of SEO for CMS based websites can be highly challenging. It is important that we find a reliable SEO Campaign Management Specialist to implement SEO for your websites. Santa…

Google Seller Ratings: Demystified
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Google Seller Ratings: Demystified

Have you noticed the gold stars next to some Google ads? Or perhaps you’ve heard the term ‘seller ratings’ but have no idea what that means or how to get your business rated? Then we’re here to demystify the whole process for you. Read on to find out exactly what Google seller ratings are and how they can dramatically increase the performance of your…

Should you add the Amazon Payments Button to your store?
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Should you add the Amazon Payments Button to your store?

Are you looking for a proven way to increase your online business sales? Then adding Amazon Payments Button will do just that by providing your customers with a fast payment method they know and trust. Read on to discover more about how Amazon Payments can boost your online sales, how you can add buttons to your store and what fees you’ll have to pay…

17 Scarily Good Website Marketing Ideas for Halloween
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17 Scarily Good Website Marketing Ideas for Halloween

Did you know that Americans spend an average of $8.4 billion on Halloween each year?  That’s right, Halloween has become the second most popular US holiday after Christmas. So get into the holiday spirit to boost your business and show customers that you love All Hallows’ Eve as much as they do. Check out these 17 scarily good website marketing ideas for Halloween. Do you…

How Mother’s Day Rates Against Other Holidays
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How Mother’s Day Rates Against Other Holidays

How Mother’s Day Rates Against Other Holidays (According to Sales, SEO, and Strategy) According to the National Retail Federation, Mother’s Day is the third largest retail holiday. On average, people spend over 20 million dollars every single year, and not all on candy or flowers. If we equate this per person, it would average out to over $150 each. Mother’s Day appeals to a wide…

5 Tips For a Successful Pay-Per-Click Campaign
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5 Tips For a Successful Pay-Per-Click Campaign

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s Ads is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…