Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for…
Santa Barbara, CA – March 6th, 2014: Search Engine Pros, Santa Barbara web marketing firm, will be an exhibitor this year at Women’s Festivals 2014. Taylor Reaume, founder of the online marketing agency, will join an all-star roster of speakers at the Festival which will be held on March 7th and 8th at the Earl Warren Showgrounds, 3400 Calle Real in Santa Barbara, CA. Each year…
Show your business some love this Valentine’s Day… Some businesses are obvious candidates to advertise with Google Ads for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using Ads to attract leads. If you think your business can’t…
Dear Friends, Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing…
Dear Friends, I would like to take this time to wish everyone a Happy Thanksgiving! I am thankful for the clients who have inspired me in so many ways, and for the members of my team who help make our clients’ marketing goals come true. This has been a great year in many ways, and yet I am looking forward to even more next…
Search Engine Pros Halloween Newsletter Personal Note From Founder: Dear Friends, You’ve heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among consumers and the associated volume of search on Google. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest…
SUMMARY: Business owners in Santa Barbara now have an opportunity to learn how to market their businesses every Friday in downtown Santa Barbara. SANTA BARBARA, CA – September 26th, 2013 – Business owners in Santa Barbara now have an opportunity to learn how to market their businesses online every Friday at lunch. Lunch and Learn e-Marketing is a web marketing seminar presented by Taylor…
What does a 30 second commercial have in common with your home page? Both must effectively communicate a USP, or unique value proposition, in under 30 seconds. Did you know that the large majority of visitors at your web site leave after 30 seconds, never to return again? Let’s examine this a bit further. There’s an old marketing mantra; “It’s better to be different…
Santa Barbara, CA – May 15th, 2013 – Local marketing strategist Taylor Reaume was invited by Ayers Repairs to speak at this months IAPA Independent Automotive Professionals Association meeting on Wednesday, May 15th • 7pm Mulligan’s $23 Per Person Taylor Reaume, SEO Expert – How To Make Your Advertising Work For Free and in JUST A FEW MINUTES A DAY! IAPA (Independent Automotive Professionals Association) is a trade…
Restaurant marketing consultants everywhere are talking about the power of social media and local SEO. But very few restaurant marketing consultants are talking about the power of storytelling. There are some very empty restaurants out there serving good food. There are also some very crowded restaurants serving OK food. Why are some restaurants busier than others? Did they hire a restaurant marketing company? What’s their secret…
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