You’ve sent out the email invites, put a link on your web site and even made a post on your company blog. That’s plenty of promotion for your upcoming event, right? Not anymore! Lately, I hear more and more event planners becoming increasingly frustrated with event marketing in the web 2.0 landscape. Given the current economy, even savvy event planners are struggling to find sponsors and…
People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…
Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business. Use drafts to stage your changes Drafts let…
Your local Santa Barbara Marketing Agency If you are looking for Santa Barbara marketing services, Search Engine Pros are a local Santa Barbara marketing agency that helps local businesses generate awareness for their products and services. This article submits a few reasons why it is critical to start marketing your Santa Barbara, Ca web site. 1. Over 81% of consumers are now making purchasing…
It’s summer in California and who wants to spend time worrying about websites when there is so much else to do? You’ve got Father’s Day, graduations, weddings, and backyard barbeques. But your web marketing strategy can’t wait until September unless you don’t mind letting your competitors steal all your customers! As a web marketing agency, Search Engine Pros develops websites that work hard all…
Oh where, oh where have the corporate bumper stickers gone? It used to be that in the good old days of marketing, not so very long ago, businesses could simply go to any trade show and hand out bumper stickers with their name and corporate logo on them, and that would be about it for any outbound marketing effort. Add on some type of…
Are you marketing your business effectively on Facebook? There are so many ways your company can use social media to build awareness with a target audience. It may seem like Facebook is all about cat videos and selfies, but don’t be fooled. Facebook is a powerful marketing opportunity that can build your business when used properly. One reason for Facebook’s effectiveness is that consumers now want…
The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods. To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you…
If you want your website to get as much traction as possible, you need to know what interests your visitors. If you fail to acquire this knowledge, you may end up putting too much effort into areas that do not interest your audience, while failing to properly develop the more interesting content that is popular on your website. You don’t have to have a…
For a small business, Yelp reviews can have a huge impact on your local reputation. In a world where everything is sociable and shareable, many people look to Yelp to find out information about the quality of small businesses in their neighborhood. For those that have a bevy of positive reviews, this can build confidence among consumers and lead to an abundance of new sales. However,…
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