6 Ways To Improve Your Web Site This Summer
It’s summer in California and who wants to spend time worrying about websites when there is so much else to do? You’ve got Father’s Day, graduations, weddings, and backyard barbeques. But your web marketing strategy can’t wait until September unless you don’t mind letting your competitors steal all your customers!
As a web marketing agency, Search Engine Pros develops websites that work hard all year long. Here are six things you can do this summer to improve your website performance and attract more customers:
Know Your Keywords
This is a crucial factor in search marketing Research your top ten keywords and provide title tags that include these words. This one step alone will capture the attention of the search engine “robots,” and could propel your site up the search engine rankings.
Update Your Content
Nothing kills rankings faster than stale, outdated content. Your SEO marketing strategy must include a constant stream of educational, topical, relevant information.
Use Great Photos
The old saying “a picture is worth a thousand words” is especially applicable with online marketing. Website visitors decide in seconds whether a site is worth perusing. Grab their attention and tell your story with dynamic photos, and they won’t be inclined to leave.
Build Inbound Links
Word-of-mouth and referrals are still two powerful means of attracting prospects. One sure way to build “authority” is to have other sites link to yours. Part of your marketing plan should include promoting non-competitive businesses on your site, and reaching out to them to reciprocate. It builds awareness for both companies, and helps each reach a new audience.
Offer Something
You never want to have someone visit your site and leave without making some type of connection. Your website should include a way to engage prospects and build that relationship. This could include an informational newsletter, a download of a “Top 10” regarding something that is pertinent to your business, a white paper, or some type of free sample or demonstration.
Make it Mobile
More and more consumers are using smartphones and mobile devices to search online. Top web design practices demand websites that are functional across all digital devices.
Your website is a strategic part of your online marketing plan. Spend some time this summer making sure yours is working hard, or contact Search Engine Pros and ask about our web marketing services.
201 W. Montecito St.
Santa Barbara, CA 93101
It’s so easy to want to kick back and relax when summer comes around. Kids are home from school, the weather is nice, vacationing sounds ideal, and hanging out with friends and family sounds better than working on a website! I love your points about making sure to use great photos and updating content to stay relevant. Photos are always the first thing that people see so it is important to make sure they are catchy and not some random stock photo that makes people question your marketing tactics. I never thought about using inbound links and creating partnerships with those non-competitive websites. Nothing is better than a happy and healthy symbiotic relationship where multiple parties benefit!
Thanks for your comment, Mason! I completely agree with you that it can be tempting to kick back and relax during the summer months, but it’s important to remember that maintaining and improving your website is an ongoing process. Using high-quality photos and regularly updating content are both great ways to keep your website engaging and relevant for visitors. Inbound links and partnerships with non-competitive websites can also help to increase traffic and improve your website’s visibility online. It’s always beneficial to establish symbiotic relationships where all parties involved can benefit.
Hey Taylor,
You make an excellent point when comes to old content. It is very easy to allow your content to go stale, especially if digital is not your only responsibility as a business owner.
I like to go back to old content and repurpose it by including elements into a brand new article. This practice helps me stay on topic while freshening up new rules and regulations from my ever-changing industry.
Yes April, repurposing old content is a great strategy for keeping your website fresh and up-to-date, without having to start from scratch each time. It’s also a good way to make the most of content that you may have put a lot of time and effort into creating initially. By including elements of old content into new articles, you can keep your website’s messaging consistent while also incorporating new information that’s relevant to your industry. This approach can help you to save time and stay on top of the latest trends and regulations in your field.
As my mom says, no social media account is better than an empty social media account. When a business or organization’s website, social media, etc is inactive, people often assume that it closed, or that it’s inactive. People rarely come back to check on these “dead” sites. By having interactive and enticing content, you can draw potential clients in for the long run. That being said, an incredible media campaign can’t save a bad product. Eventually, that excitement, thrill, and intrigue will wear off, and if a company or individual isn’t coming out with new products or improving on their own work, that interest will slowly wear off. Just a few questions: how do you know what the “right” key words are, as in, how do you know which words are essential and attention-grabbing, and how do you know which words aren’t necessary. How should you capitalize on key words?
Tobi, I completely agree that having an active and engaging online presence is crucial for attracting and retaining potential clients. In terms of identifying the “right” keywords, it’s important to do some research to determine what terms your target audience is using when they search for products or services like yours. There are several keyword research tools available online that can help you to identify high-traffic, relevant keywords and phrases. When it comes to capitalizing on keywords, it’s important to use them strategically throughout your website content, including in headlines, subheadings, and meta descriptions. However, it’s important to avoid “keyword stuffing,” which can actually hurt your website’s search engine rankings. Instead, focus on using keywords naturally and in a way that provides value to your website visitors.
Hello Taylor,
I definitely agree that it is essential to do keyword research and put these words in your blog whenever possible. However, I also think that too much keyword placement may risk your website not rank in search engines. After all, search engines prefer natural and helpful content, so I believe that a person should strategically use these keywords instead.
I also have a question regarding putting great photos on the website. Aside from the picture having meaningful content, a good image should be high-quality, right? Wouldn’t that make the website’s loading time slower? Visitors might leave if my site is loading slowly.
Thank you for this helpful content.
Stella, you bring up a good point about the potential risk of overusing keywords on your website. It’s important to strike a balance between incorporating relevant keywords into your content and ensuring that it remains natural and readable for your visitors.
In terms of using high-quality photos on your website, you are correct that large image files can slow down your website’s loading time, which can be frustrating for visitors. To prevent this, it’s a good idea to compress your images before uploading them to your website. There are several online tools available that can help you to compress your images without sacrificing quality. Additionally, you can optimize your website’s performance by using a content delivery network (CDN) or caching plugin, which can help to speed up page load times.