Boost Your Holiday Traffic With These 4 Online Marketing Tips
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Boost Your Holiday Traffic With These 4 Online Marketing Tips

We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family a happy holiday season and a safe New Year.

Now might be a good time for you to look back at 2014 and think about whether or not you were getting the type of online traffic that you had hoped for your business. If you didn’t get the type of traction that you had wanted, then you may realize that you failed to reach your expected earnings as you tally up revenues in the fourth quarter of the year. Luckily, a new year is just ahead, and you can start fresh with an improved marketing plan that will make 2015 an incredibly rewarding year.

holiday marketing tips - get ranked online

With the help of web marketing, you can take your business to brand new levels of exposure. Before online search marketing, it was much more difficult for small businesses to compete with large companies. However, there are now a variety of tools that an online marketing team can implement to increase the presence of your brand.

holiday marketing tips - strategy development

If you are looking for a boost in holiday traffic that will carry over into the new year, here are 4 tips to consider.

1. Spruce Up Your Website

Many companies realize that they have to have a website if they want to get recognized online. But not all of those companies realize that a standard website isn’t going to be enough in today’s responsive world. Instead, it might be time to revamp your approach by stripping down your website and building it to maximize search engine optimization results.

2. Get Help When You Need It

With a marketing group that is familiar in SEO, you can have a customized online presence that is tailored to your every request. With the advice of these marketing experts, you’ll get some of the top web design ideas that will interest your audience and keep them on your page. In addition, these web marketing methods will help with your online search engine rankings by accommodating to required expectations. If any part of your online presence is outdated, you may be hurting your SEO wherewithal. This is why it’s important that you make a beneficial change that will quickly boost your presence and maximize your online efforts.

3. Re-Target Your Marketing Approach

Along with other methods of online marketing, you’ll also want to evaluate your marketing plan to see how well it is targeting your audience. In many cases, we’ve worked with business that have a viable approach in place. However, once we dig a bit deeper, we realize that their SEO marketing plan is limited and they aren’t getting the sort of exposure that they desire.  To make the shift, your new approach should include an emphasis on social media marketing. The way that customers interact with companies is drastically changing on a day-to-day basis. This is why you need a marketing agency thatcan help you keep up with these changes on social media and other online avenues.

4. Track Your Results

No matter what sort of marketing service you implement, it won’t matter if you don’t know how it’s working. This is why it’s vital that you track your results and use analytics to formulate any changes that are necessary. If you are unfamiliar with tracking analytics, your marketing agency can assist you.  The more that you track your results as to what is working for your online approach, the better of an idea you will have into what works. You can then use this information as you move forward and tailor your online marketing toward your target audience.

Boost Your Holiday Traffic With These 4 Online Marketing Tips
Boost Your Holiday Traffic With These 4 Online Marketing Tips
Boost Your Holiday Traffic With These 4 Online Marketing Tips

Q: Is it too late to jump start my online marketing for the holiday season?

A:  Traffic from Google Adwords can be sent to your web site in less than an hour.

Q: How does online marketing compare to other forms of advertising?

A: Online marketing has changed the way that people connect with businesses. Instead of sending out mail flyers or other physical services, online marketing lets businesses communicate with their clients instantaneously. In doing so, your business will be able to bring in new clients and build your reputation as a reliable brand that people can trust in.

Boost Your Holiday Traffic With These 4 Online Marketing Tips

Here are some fantastic events to attend that will be sure to grow your company by leaps and bounds.

Social Media Strategies Summit: Las Vegas 2015 – Anyone who is anyone will want to make sure that they visit the Social Media Strategies Summit in Las Vegas. This year, the event will be from February 10 – 12. You can learn more about how to market your brand online at this great conference.

Social Media Marketing World – There will be over 2,500 people in attendance at the Social Media Marketing World from March 25-27. The event is held in San Diego, so be sure to get your ticket early to be part of one of the biggest social media events around the nation.

Boost Your Holiday Traffic With These 4 Online Marketing Tips

Don’t have time to manage your Google Ads, configure landing pages and analytics scripts, or worry about which version of your ad generates the best ROI? That’s OK! Search Engine Pros are here to help! Give us a call at 805-627-3255 or contact us online today.
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  1. Web marketing did indeed help small businesses a lot and allowed them to compete equally amongst the big companies. Businesses can now increase their brand awareness through advertisements, engagements, and optimizing SEO in websites.

    I want to ask, though, what tips would you recommend for us in choosing the right marketing group for SEO? From my research, it is vital to select a team that is reputable and credible, but I was wondering if you have any other advice for us as well.

    Also, tracking results is essential indeed. It allows you to see and determine which certain factors you have to improve on for your business.

    Thank you for the tips!

    1. Great points, Stella! Choosing the right marketing group for SEO can be a challenge, but I recommend doing thorough research on potential companies, reading reviews and case studies, and asking for referrals from other business owners in your network. It’s also important to make sure the company has experience in your industry and understands your target audience. Good luck with your SEO efforts!

  2. I need some ideas on how to increase holiday traffic to my website I usually just add holiday products on my website and let my friends on Facebook know about it and just hope for the best.

    1. Hi Allysa,

      Thanks for your comment! Here are a few ideas you can try to increase holiday traffic to your website:

      1. Offer holiday promotions or discounts: People are always looking for a good deal during the holiday season, so offering special promotions or discounts can entice them to visit your website.

      2. Create holiday-themed content: You can create holiday-themed blog posts, videos, or social media posts that are relevant to your products or services.

      3. Utilize email marketing: Send out holiday-themed emails to your subscribers to promote your products or services.

      4. Collaborate with other businesses: Partnering with other businesses that complement your products or services can help you reach a wider audience during the holiday season.

      I hope these ideas help!

  3. My holiday sales are always down I may add new items to help raise them up and I will certainly use these marketing tips. I am ready to up my sales this holiday season. Thanks for the tips I will put them to use.

    1. Glad to hear that these tips will be helpful to you, Gail! Adding new items and implementing these marketing strategies should help boost your holiday sales. Good luck!

  4. I definitely could use some assistance with my marketing. I thought we were going to be busier than we were for the holidays, but turns out the advertising didn’t get ramped up to the extent that I thought it was set to. I am really considering your company to help me out because at this point I am at a road block, a stand still if you will with growth.

    1. Harold, I’m glad you found the article helpful! It can be frustrating when advertising efforts don’t seem to pay off as expected, especially during peak seasons like the holidays. It’s great that you’re considering seeking professional help with your marketing efforts.

      Before you make any decisions, I would suggest doing some research and comparing different marketing agencies to see which one would be the best fit for your business. Look at their track record, reviews from previous clients, and their approach to marketing to see if it aligns with your goals and values.

      Additionally, it may be helpful to conduct an audit of your current advertising strategies to see where improvements can be made. This can help you identify any gaps or areas where you may be overspending without seeing significant returns.

      I hope this advice helps, and I wish you all the best with your marketing efforts!

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