If you want your website to get as much traction as possible, you need to know what interests your visitors. If you fail to acquire this knowledge, you may end up putting too much effort into areas that do not interest your audience, while failing to properly develop the more interesting content that is popular on your website. You don’t have to have a…
For a small business, Yelp reviews can have a huge impact on your local reputation. In a world where everything is sociable and shareable, many people look to Yelp to find out information about the quality of small businesses in their neighborhood. For those that have a bevy of positive reviews, this can build confidence among consumers and lead to an abundance of new sales. However,…
We are getting ready to turn the page on the calendar and it’s hard to believe that we are in our final month of 2014. It’s been a great year for us here at Search Engine Pros, and we hope that your year was equally as rewarding. As we take the time to prepare for 2015, we’d like to wish you and your family…
Think back about 10 years and try to remember how you used to garner interest about an event that you were throwing in Santa Barbara. How would you get people’s attention? How would you maximize the number of people who knew about the event? Would you be able to easily track attendees? Could you easily let people know of changes if something came up?…
Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at Search Engine Pros, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season. For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that…
There is no denying the importance that a first impression can make. And in today’s tech-driven world, in which impressions can be made in an instant, it’s vital that you are using content that is making a positive and lasting mark on your audience. If you notice that you aren’t getting the type of traffic that you’d like, it might be time to evaluate…
In today’s tech-driven world, online marketing is a linchpin for success. The average consumer is changing how they go about finding products and services, with the Internet being one of the first places that they look. Therefore, no matter what sort of industry your business is in, its online web strategy is invaluable. As important as a web strategy is, it’s also important to…
The holidays are right around the corner, which means that now is the time for companies to ensure that they have a marketing approach that is geared toward bringing in the most clients possible. Not only will having a tailored marketing approach this holiday season help you close out 2014 with a bang, but it’ll give you a big boost as you prepare to…
In 2014, business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with online marketing. With everybody going online to find products and services, business owners are shifting more and more of their marketing budgets to online marketing mediums. The big problem facing business owners today is that, while 81% of consumers make buying decisions online,…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical…
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