Protecting What We Love About The Internet: Our Efforts To Stop Online Piracy
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Protecting What We Love About The Internet: Our Efforts To Stop Online Piracy

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we’re releasing our latest update on those efforts….

New MRC Accreditations And Partners For Google And YouTube Ads Measurement
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New MRC Accreditations And Partners For Google And YouTube Ads Measurement

Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…

A New Video Format To Reach People Across The Mobile Web And Apps
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A New Video Format To Reach People Across The Mobile Web And Apps

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use out-stream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creativity….

Bring More Foot Traffic To Your Business With YouTube And Display Ads
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Bring More Foot Traffic To Your Business With YouTube And Display Ads

This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That’s why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 billion store visits in Ads. Unlock offline results with YouTube…

Find More Of Your “Star” Customers With Universal App Campaigns
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Find More Of Your “Star” Customers With Universal App Campaigns

We recently announced that we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in Ads will run on UAC. Existing Search, Display, and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…

Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube
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Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast a video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce….

Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…

Making YouTube Better In A Mobile, Cross-Screen World
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Making YouTube Better In A Mobile, Cross-Screen World

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across…

Video Campaign Management Gets Easier With Ads Scripts
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Video Campaign Management Gets Easier With Ads Scripts

If you were wishing for an easier way to manage your video ad campaigns in Ads this holiday season, the Ads product team has the perfect gift picked out. Today we’re announcing Ads scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features…

Track Your Goals With Campaign Groups And Performance Targets
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Track Your Goals With Campaign Groups And Performance Targets

Ads provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…