The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.
But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we’ve made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.
This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution. The global site is currently available in English, Spanish, Korean and Japanese, with a plan to expand to more languages throughout the year.
Get inspired for your next big campaign
We’ve searched the globe to find the most innovative, intelligent, and imaginative work across Google’s creative canvas. Filter by format, vertical and platform, or search by keyword to inspire your creative thinking.
Master Google’s platforms, formats and tools
Read up on a range of resources and get insider tips on how to build work across Google’s creative canvas—from ARCore to Display and YouTube Director Mix.
Access tools to support your idea, from pitch to production
Audience Connect transforms creative presentations from broadcast into conversation, by tracking client engagement in response to any video. When pitching in a TrueView concept, for example, the tool provides real-time feedback on when your audience is more leaned in and when they would skip.
YouTube Mockup Tool lets you upload and showcase work to clients and colleagues in an authentic YouTube environment, simulating your creative across desktop, tablet and mobile.
We want to champion and challenge creative makers to experiment and make better work, recognizing we only succeed when our partners do. We hope Create with Google can become a genuine global community where the industry comes together to find the inspiration, resources and tools for their next project.
Source: Official Google Webmasters Blog