Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube
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Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless…

Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…

Making YouTube Better In A Mobile, Cross-Screen World
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Making YouTube Better In A Mobile, Cross-Screen World

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across…

Video Campaign Management Gets Easier With Ads Scripts
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Video Campaign Management Gets Easier With Ads Scripts

If you were wishing for an easier way to manage your video ad campaigns in Ads this holiday season, the Ads product team has the perfect gift picked out. Today we’re announcing Ads scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features…

Track Your Goals With Campaign Groups And Performance Targets
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Track Your Goals With Campaign Groups And Performance Targets

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…

Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads
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Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch,…

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses
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Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…

Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud
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Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud

Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…

Finding Your Audience With Google Display And Video Ads
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Finding Your Audience With Google Display And Video Ads

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…