Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale
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Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all-time high, the shift from linear to digital video is accelerating. On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone’s livestreamed living room concerts to transformative current events like rallying cries for racial…

Better Conversion Measurement For Video Ads On YouTube And Our Network
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Better Conversion Measurement For Video Ads On YouTube And Our Network

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, measuring video campaigns and conversions accurately has never been more important—or more complex—given all the different paths the consumer journey can take.  That’s why we’ve…

It’s Faster And Easier To Use Ads Data Hub
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It’s Faster And Easier To Use Ads Data Hub

Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around how data is collected and used. Ads Data Hub enables customized analysis of your Google ad campaigns while protecting user privacy and upholding Google’s high standards of data security….

Balance Your Spend Across YouTube And TV With Reach Planner
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Balance Your Spend Across YouTube And TV With Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…

Shaping Ad Experiences To An Evolving YouTube Viewership
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Shaping Ad Experiences To An Evolving YouTube Viewership

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers sometimes play–and an occasion to reflect on how far the platform has come since its earliest days. And for those of us who have been on the ads team for more than a few…

Investing In The Next Generation Of Measurement On YouTube
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Investing In The Next Generation Of Measurement On YouTube

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube.  Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a…

Simpler Ways To Drive Growth Across The Customer Journey With Video
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Simpler Ways To Drive Growth Across The Customer Journey With Video

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more complicated, doesn’t mean orchestrating your advertising campaign has to be. At Advertising Week New York, we’re sharing new ways to help marketers use video to more efficiently and effectively connect with consumers…

Create with Google: Inspiration, Resources, And Tools To Fuel Your Next Big Idea
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Create with Google: Inspiration, Resources, And Tools To Fuel Your Next Big Idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative…

App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution
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App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…

How Evolving User Patterns Drive New Ad Experiences On YouTube
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How Evolving User Patterns Drive New Ad Experiences On YouTube

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our introduction of six-second bumper ads more…