YouTube Achieves MRC Brand Safety Milestone
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YouTube Achieves MRC Brand Safety Milestone

ByEmma Ross

YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content level brand safety from the Media Rating Council (MRC). The MRC’s accreditation…

How To Increase YouTube Views
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How To Increase YouTube Views

ByTaylor Reaume

YouTube is inarguably the biggest platform for video creators to potentially reach millions of people around the globe. The problem many creators face is how to get those views.  If you’re a marketer or content developer looking to boost your YouTube views for free, the process can take time and effort. But if done correctly, you’ll be rewarded with more views, a better user…

A Key Milestone For Privacy Centric Measurement On YouTube
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A Key Milestone For Privacy Centric Measurement On YouTube

ByEmma Ross

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads…

Audio Ads On YouTube Expand Reach And Grow Brand Awareness
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Audio Ads On YouTube Expand Reach And Grow Brand Awareness

ByEmma Ross

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home.  To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad…

Get Your Business Ready For What Comes Next
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Get Your Business Ready For What Comes Next

ByEmma Ross

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to learn how COVID-19 is impacting your business and how partners like Google can help. I’ve been inspired by how…

Better Conversion Measurement For Video Ads On YouTube And Our Network
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Better Conversion Measurement For Video Ads On YouTube And Our Network

ByTaylor Reaume

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, measuring video campaigns and conversions accurately has never been more important—or more complex—given all the different paths the consumer journey can take.  That’s why we’ve…

Balance Your Spend Across YouTube And TV With Reach Planner
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Balance Your Spend Across YouTube And TV With Reach Planner

ByEmma Ross

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…