Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to…
Amongst the many announcements made at the recent Google Performance Summit were a few about Ads and updates that will change the way we all ‘do’ Google PPC. Make way for new ad formats, device-specific bidding options and more; here are three of the announcements that we found most intriguing. Ads is breaking up tablet and desktop ads, and enabling mobile base bids. Soon,…
Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…
Responsive ads for display adapt to fit any app or site on the GDN.
Screenshots of mobile users discovering the Pocket Gems War Dragons app on Google Play and Google.com, powered by Universal App Campaigns
Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…
Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…
Google, leading the way yet again in technological innovation, continues to focus on making more concepts mobile friendly to gain a foothold on the consumer power present behind mobile applications and purchasing. After all, what better way to welcome Spring other than learning of a new and cool list of mobile marketing opportunities from the edgy company? It’s nice to welcome the warm weather…
SGN’s Search Trial Run Ad for Panda Pop
People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…
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