Maximize Conversions With Smart Bidding
Set your bid strategy to “Maximize Conversions” to get the most out of your budget
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…
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Introducing Smart Display Campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative…
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Dynamic Search Ads Are Now More Effective Than Ever
Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. Control the products you advertise Page feeds give you additional control over your DSA campaigns to ensure only relevant products and services are shown to your…
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A Fast Start To 2017 For Click-To-Call Ads
Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations based on the great feedback we’ve heard from you. From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords, we’ve strived to drive more…
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Google Manufacturer Center Opens Self-Sign Up, Letting Even More Manufacturers Elevate Their Brands Online
Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google….
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Making YouTube Better In A Mobile, Cross-Screen World
Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across…
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Reminder: Transition To Expanded Text Ads Before January 31, 2017
This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve. Expanded text ads can deliver great results, particularly with a commitment…
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Video Campaign Management Gets Easier With Ads Scripts
If you were wishing for an easier way to manage your video ad campaigns in Ads this holiday season, the Ads product team has the perfect gift picked out. Today we’re announcing Ads scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features…
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