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New Ads Innovations To Drive Better Results For Your Business
ByEmma Ross 16 November 20178 June 2023

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance. Learn…

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Bring More Foot Traffic To Your Business With YouTube And Display Ads
ByEmma Ross 10 October 20178 June 2023

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All Blogs | Ecommerce Marketing | Google Marketing | Youtube Marketing

Find More Of Your “Star” Customers With Universal App Campaigns
ByEmma Ross 9 October 20178 June 2023

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…

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Universal App Campaigns: Optimize For The Right In-App Action
ByEmma Ross 26 September 20178 June 2023

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Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube
ByEmma Ross 25 September 20178 June 2023

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless…

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New Reporting To Show How Often Your Shopping Ad Is In The Top Spot
ByEmma Ross 31 August 20178 June 2023

Read More New Reporting To Show How Often Your Shopping Ad Is In The Top Spot
All Blogs | Ecommerce Marketing | Google Marketing

Introducing A Better, Simpler Ad Rotation
ByEmma Ross 29 August 20178 June 2023

The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.” Optimize for your best ads Powered by Google’s machine learning technology, the new “optimize”…

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Ramp Up Your Calls With Call Bid Adjustments
ByEmma Ross 26 July 201710 June 2023

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control how…

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All Blogs | Ecommerce Marketing | Google Marketing

Ads Editor 12 Offers A Fresh Look And New Features To Help Simplify Your Workflow
ByEmma Ross 29 June 201710 June 2023

Read More Ads Editor 12 Offers A Fresh Look And New Features To Help Simplify Your Workflow
All Blogs | Google Marketing

Building A Better Web For Everyone
ByEmma Ross 1 June 201710 June 2023

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging—ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web—like the kind that blare music unexpectedly, or force you…

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WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

New Ads Innovations To Drive Better Results For Your Business

Bring More Foot Traffic To Your Business With YouTube And Display Ads

Find More Of Your “Star” Customers With Universal App Campaigns

Universal App Campaigns: Optimize For The Right In-App Action

Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube

New Reporting To Show How Often Your Shopping Ad Is In The Top Spot

Introducing A Better, Simpler Ad Rotation

Ramp Up Your Calls With Call Bid Adjustments

Ads Editor 12 Offers A Fresh Look And New Features To Help Simplify Your Workflow

Building A Better Web For Everyone

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