When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…
Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…
Update: July 13, 2023 A few weeks ago, we published some facts about our Google Video Partners (GVP) program in response to an inaccurate report. Based on conversations with clients, a review of the claims in the report and findings from third parties, we wanted to publish an update with additional facts. A faulty methodology will lead to faulty conclusions. Unfortunately, the report uses…
We’re sharing new features in Display & Video 360 that advertisers have been using to plan, buy and measure their connected TV campaigns. Last December I tuned in from London to see Argentina win the 2022 FIFA World Cup Final, watching the game live on TV alongside almost 1.5 billion other people around the world. And on Sunday, many of our friends across the pond…
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad…
Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…
The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. Today at Advertising Week New York, we’re sharing new ways to help marketers…
Shop in the moment with Lens in the Google app for iOS
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to…
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