Shaping Ad Experiences To An Evolving YouTube Viewership
Ad innovations to match viewer modes
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Simpler Ways To Drive Growth Across The Customer Journey With Video
A TrueView for action ad on the YouTube Home feed seen on a mobile device
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Growing In-App Viewability Coverage With Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…
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New Innovations To Grow Your App Business With Ads
Ad for the Headspace app in Discover
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Create with Google: Inspiration, Resources, And Tools To Fuel Your Next Big Idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative…
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Smart Strategies For Growing Your App Business With Ads
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition…
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From Discovery To Click, New YouTube Ads Capabilities For More Effective Video Storytelling
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more effective full-funnel storytellers using the combined power of YouTube’s creative canvas with Google’s machine learning and measurement solutions. Help viewers take action with extensions Soon you’ll be…
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New MRC Accreditations And Partners For Google And YouTube Ads Measurement
Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…
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A New Video Format To Reach People Across The Mobile Web And Apps
Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative….
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The Browser For A Web Worth Protecting
The web is an incredible asset. It’s an engine for innovation, a platform for sharing, and a universal gateway to information. When we built Chrome, we wanted to create a way for people to interact with the magic that is the web, without the browser getting in the way. We created a browser that took up minimal space on your screen, made the omnibar so…
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