At Google I/O, New Features To Find The Right Users For Your App
Screenshots of mobile users discovering the Pocket Gems War Dragons app on Google Play and Google.com, powered by Universal App Campaigns
-
-
New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format
Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…
-
Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud
Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…
-
Mobile Innovations For Google Ads
Google, leading the way yet again in technological innovation, continues to focus on making more concepts mobile friendly to gain a foothold on the consumer power present behind mobile applications and purchasing. After all, what better way to welcome Spring other than learning of a new and cool list of mobile marketing opportunities from the edgy company? It’s nice to welcome the warm weather…
-
New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers
SGN’s Search Trial Run Ad for Panda Pop
-
Finding Your Audience With Google Display And Video Ads
People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…
-
Test With Confidence Using Campaign Drafts And Experiments
Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business. Use drafts to stage your changes Drafts let…
-
How to Get the Most Out of the Internet Marketing Maze
The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods. To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you…
-
Are You Wooing Your Customers this Valentine’s Day?
Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions. Small efforts can pay off big If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish…
-
Google makes it easier to cast your ballot
The first presidential nominating convention, held in 1832, was meant to give Americans a voice in the selection of the presidential nominee. Fast forward to 2012 and these conventions still represent a major moment in American politics—and we’re helping the conventions reach a larger audience by being the official live stream provider and social networking platform for the Republican National Convention in Tampa and the Democratic National Convention in Charlotte. …
201 W. Montecito St.
Santa Barbara, CA 93101