Website Analytics: Are You Tracking or Guessing?
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Website Analytics: Are You Tracking or Guessing?

Marketing your web site WITHOUT a solid web statistics software is like throwing darts in the wind. Are you tracking or guessing with your web site marketing efforts?  If you’re not tracking where each of your web site visitors is coming from, i.e. which search engines, social sites, link partners, etc you’re guessing, and you should never guess with your marketing dollars. Enter Clicky….

Google makes it easier to cast your ballot
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Google makes it easier to cast your ballot

The first presidential nominating convention, held in 1832, was meant to give Americans a voice in the selection of the presidential nominee. Fast forward to 2012 and these conventions still represent a major moment in American politics—and we’re helping the conventions reach a larger audience by being the official live stream provider and social networking platform for the Republican National Convention in Tampa and the Democratic National Convention in Charlotte. …

No follow in 2012: A Valuable Google Page Rank Benefit?
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No follow in 2012: A Valuable Google Page Rank Benefit?

SEO Experts have known for years that nofollow deletes valuable Google page rank benefit, a Google employee (Matt Cutt’s) has even confirmed this fact on his blog. So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor and focus on the core of the question….

Pay Per Click Marketing: 3 Secrets To Success
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Pay Per Click Marketing: 3 Secrets To Success

The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. When: Monday Nights 6pm-7pm Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara,…

Craigslist Marketing: 7 Helpful Hints When Posting Ads
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Craigslist Marketing: 7 Helpful Hints When Posting Ads

Craigslist marketing is one of the most effective forms of advertising today. Craigslist is a classified advertisements website with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums. The site was founded by Craig Newmark in 1995 as an email distribution list of friends, featuring local events in the San Francisco Bay Area, before becoming a web-based service…

Comprehensive List of Search Engines
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Comprehensive List of Search Engines

This is a great little resource we found today…   Bing Search: Microsoft’s entry into the burgeoning search engine market. Better late than never. Yahoo! Search The 2nd largest search engine on the web (as defined by a September 2007 Nielsen Netratings report. AltaVista Launched in 1995, built by researchers at Digital Equipment Corporation’s Western Research Laboratory. From 1996 powered Yahoo! Search, since 2003…

5 Questions to a Successful Survey
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5 Questions to a Successful Survey

This is a great article by Survey Monkey that discusses survey best practices, enjoy! Survey Monkey is a great service and we highly recommend it to all our clients for market research.-Taylor Reaume If you’re getting ready to send an online survey, you probably already have some questions in mind for your audience. No doubt about it — the questions you ask your respondents…

Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media”
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Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media”

Taylor Reaume, founder of Santa Barbara marketing company Search Engine Pros will be a panelist at UCSB’s “Careers In Online Marketing and Social Media” presentation. The event is expected to be a highly valuable and rewarding experience for UCSB students. The panel will be held on Tuesday, May 15th from, 4:00-5:30pm @ Career Services, Building 599, Room 1109. Each panelist will have 10-15 minutes…

Google in Africa – It’s a hit
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Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents)….

Google Announces Bulk Management Tool For Google Places – Finally!
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Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses…