As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to buy something from your site, and everything in between. Today, we are introducing a new AdWords website that puts your goals front and center, and shows you which ads work best to accomplish those goals. You can also use this site…
Did you know that Americans spend an average of $8.4 billion on Halloween each year? That’s right, Halloween has become the second most popular US holiday after Christmas. So get into the holiday spirit to boost your business and show customers that you love All Hallows’ Eve as much as they do. Check out these 17 scarily good website marketing ideas for Halloween. Do you…
If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect…
When it comes to attracting customers over the busy holiday season, showcasing your products online can help you get in front of more people, and many retailers already use ecommerce platforms to upload and promote their products online. Today, we’re excited to announce partnerships with three major ecommerce platforms — BigCommerce, PrestaShop, and Magento — to make it easier than ever before to get…
Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books. We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install. It’s one of several…
AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…
Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs. Navigate the new Merchant Center With…
The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you connect with our…
We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services…
Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch,…
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