Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…
Expand beyond existing customers with lookalike segments
Coachella is one of music’s largest stages. For those unable to make it to the desert in person, YouTube was the place to keep up with the festival live — whether they were hosting a streaming watch party with friends, catching up with behind-the-scenes Shorts footage or listening on-the-go from their phone. And YouTube is the ultimate destination for content during festival season, especially among Gen Z…
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content level brand safety from the Media Rating Council (MRC). The MRC’s accreditation…
In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads…
Below is a great article re-posted with permission from the king of PR Steve Harrison of http://www.reporterconnection.com/join/ Are you overlooking the power of celebrity in your marketing? Like it or not, we live in a world fascinated by celebrity, as evidenced by all the publicity Kim Kardashian’s not so magical wedding and Lindsay Lohan’s ongoing courtroom exploits recently got. Now you probably don’t want that sort…
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