Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year.1 To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way to…
It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…
Shop in the moment with Lens in the Google app for iOS
Optimized targeting in the new Display campaign creator
Highlight your holiday shipping and return options to shoppers
Reach users on desktop with App campaigns on Android.
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