Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…

Making YouTube Better In A Mobile, Cross-Screen World
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Making YouTube Better In A Mobile, Cross-Screen World

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across…

Video Campaign Management Gets Easier With Ads Scripts
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Video Campaign Management Gets Easier With Ads Scripts

If you were wishing for an easier way to manage your video ad campaigns in Ads this holiday season, the Ads product team has the perfect gift picked out. Today we’re announcing Ads scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features…

Track Your Goals With Campaign Groups And Performance Targets
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Track Your Goals With Campaign Groups And Performance Targets

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…

Google makes it easier to cast your ballot
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Google makes it easier to cast your ballot

The first presidential nominating convention, held in 1832, was meant to give Americans a voice in the selection of the presidential nominee. Fast forward to 2012 and these conventions still represent a major moment in American politics—and we’re helping the conventions reach a larger audience by being the official live stream provider and social networking platform for the Republican National Convention in Tampa and the Democratic National Convention in Charlotte. …