At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our introduction of six-second bumper ads more…
Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube, and the millions of sites and apps in the Display Network….
We recently announced that we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in Ads will run on UAC. Existing Search, Display, and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…
As you may have heard, we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using UAC to optimize for in-app actions are seeing 140%…
A new version of Ads Editor, with a refreshed design, is now available for all advertisers globally. You’ll find it even easier to manage your campaigns at scale with custom rules, faster account downloads, and more. Custom rules help you build high-performing campaigns With Ads Editor 12, you can now use custom rules to check for changes that don’t align with your best practices….
The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role…
Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year—and thanks to Universal App Campaigns—we’ve more than doubled the…
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