Grow Your App Business With Google’s New Education Program For Universal App Campaigns
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Grow Your App Business With Google’s New Education Program For Universal App Campaigns

ByEmma Ross

Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network….

Find More Of Your “Star” Customers With Universal App Campaigns
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Find More Of Your “Star” Customers With Universal App Campaigns

ByEmma Ross

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…