Introducing The New Google Merchant Center
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Introducing The New Google Merchant Center

Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs. Navigate the new Merchant Center  With…

Learn From Experts In The Ads Community
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Learn From Experts In The Ads Community

The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you connect with our…

Ads Editor 11.5 Supports Expanded Text Ads, Mobile App Engagement Ads, And More
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Ads Editor 11.5 Supports Expanded Text Ads, Mobile App Engagement Ads, And More

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services…

Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads
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Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch,…

Press Play On TrueView Video Ads For Performance – Google Best Practices
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Press Play On TrueView Video Ads For Performance – Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to…

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses
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Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…

Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud
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Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud

Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…