When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
Creators are more influential than ever — producing hit shows, driving cultural trends, and building huge audiences. With YouTube BrandConnect, brands can get more with creators and sponsored content. Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible…
A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…
You can precisely choose where your ads appear across YouTube and Google with channel controls in Demand Gen.
Use the new source column in search terms insights to see where your queries are coming from
Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube, including on Shorts and with YouTube creators. What’s happening on YouTube is unlike anywhere else on the internet. It’s where billions of viewers intentionally choose content they love and…
With ads in AI Overviews and Google Lens, you can connect with the right customers at the perfect moment. The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for…
Today at DMEXCO, one of Europe’s top digital marketing events, we announced new ways we’re bringing you the best AI so you can deliver your best ROI. Check out the new features, including more generative AI tools, more insights and more controls for AI-powered campaigns. Google Ads helps you find and connect with your customers — no matter where they are on their purchase…
The holiday shopping crunch that kicks off on Black Friday is fast approaching. And this year Black Friday falls five days later than last year — leaving the window between Thanksgiving and New Year’s shorter than it’s been in recent history. For retailers trying to meet their holiday goals, the sprint may feel especially high-pressure. To help retailers maximize success and stay nimble in…
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