When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
Earlier in the year, we announced new and improved reporting experiences for Performance Max. To continue giving you the visibility you need, we’re expanding those capabilities with segmentation in asset reporting and new improvements to channel performance reporting. If you want to find new ways to optimize your asset mix, you’ll now be able to segment your asset reports by devices, time, conversions and networks. As we continue…
YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. 1 That’s why we’re introducing Demand Gen Drops: a monthly showcase to help…
Holiday shopping looks different this year. Consumers are able to be more deliberate with their purchases, turning the holiday season from a two-week sprint into a three-month marathon from October through the New Year. At the same time, the pace of AI change has never been faster. The retail landscape continues to shift, altering how consumers search, discover and ultimately shop. In this atmosphere…
Here’s a recap of some of Google’s biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow. For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more…
AI in Search is unlocking new ways for people to ask whatever’s on their mind and find helpful information, and brands can meet them where they are in AI Overviews and AI Mode. We already see more than 5 trillion searches on Google annually 1 , and with AI, we’re continuing to expand the types of questions that people can ask. AI Overviews is one of…
Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…
Creators are more influential than ever — producing hit shows, driving cultural trends, and building huge audiences. With YouTube BrandConnect, brands can get more with creators and sponsored content. Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible…
A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…
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