New Reporting To Show How Often Your Shopping Ad Is In The Top Spot
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Introducing A Better, Simpler Ad Rotation
The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.” Optimize for your best ads Powered by Google’s machine learning technology, the new “optimize”…
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Ramp Up Your Calls With Call Bid Adjustments
Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control how…
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Building A Better Web For Everyone
The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging—ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web—like the kind that blare music unexpectedly, or force you…
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Maximize Conversions With Smart Bidding
Set your bid strategy to “Maximize Conversions” to get the most out of your budget
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…
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Introducing Smart Display Campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative…
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Dynamic Search Ads Are Now More Effective Than Ever
Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. Control the products you advertise Page feeds give you additional control over your DSA campaigns to ensure only relevant products and services are shown to your…
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