It’s Faster And Easier To Use Ads Data Hub
Link your Google Ads, Campaign Manager, and Display & Video 360 accounts to Ads Data Hub
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Google Ads In-Market Audiences & Affinity Audience Targeting
Success in today’s digital marketplace isn’t just about identifying your target audience. It’s not enough just to know where they gather online, what they read, and what they see. You need to take it a step further and be able to break down that audience into different categories or segments. Only then will you be able to properly target them with the right offer…
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How To Pause Your Business Online In Google Search
As the effects of the coronavirus grow, we’ve seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here’s an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but…
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How To Showcase Your Events On Google Search
It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google. Have a concert or hosting a workshop? Event markup allows people to discover your event when they search for “concerts this weekend” or “workshops near me.” People can also…
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Data Privacy Day: Seven Ways We Protect Your Privacy
Keeping you safe online is a top priority at Google, especially for the thousands of Googlers who work on privacy and security around the world. Today on Data Privacy Day, we’re sharing some of the many ways we keep you safe online and across our products—from built-in protections to easy tools that keep you in control of your privacy. 1. Keep your passwords safe…
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Balance Your Spend Across YouTube And TV With Reach Planner
YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…
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Investing In The Next Generation Of Measurement On YouTube
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube. Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a…
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Google Ads Auction-Time Bidding Comes To Search Ads 360
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by…
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Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. The mission is clear: we need to ensure…
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Growing In-App Viewability Coverage With Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…
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