Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution
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App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…

Protecting What We Love About The Internet: Our Efforts To Stop Online Piracy
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Protecting What We Love About The Internet: Our Efforts To Stop Online Piracy

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we’re releasing our latest update on those efforts…..

Putting Machine Learning Into The Hands Of Every Advertiser
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Putting Machine Learning Into The Hands Of Every Advertiser

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we’re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in…

Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube
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Know Their Intention, Get Their Attention: New Ways To Connect And Measure On YouTube

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless…

Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length
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Say It In Six: Why Marketers And Creatives Are Embracing The Newest Video Ad Length

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers available…

Making YouTube Better In A Mobile, Cross-Screen World
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Making YouTube Better In A Mobile, Cross-Screen World

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across…