Greater Controls For Sensitive Ad Topics In Your Ad Settings
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Greater Controls For Sensitive Ad Topics In Your Ad Settings

Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad is being shown, and Ad Settings, which allows people to control how ads are personalized or even opt out of personalized ads altogether at an…

Audio Ads On YouTube Expand Reach And Grow Brand Awareness
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Audio Ads On YouTube Expand Reach And Grow Brand Awareness

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home.  To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad…

Make Every Marketing Dollar Count With Attribution And Lift Measurement
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Make Every Marketing Dollar Count With Attribution And Lift Measurement

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…

Better Conversion Measurement For Video Ads On YouTube And Our Network
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Better Conversion Measurement For Video Ads On YouTube And Our Network

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, measuring video campaigns and conversions accurately has never been more important—or more complex—given all the different paths the consumer journey can take.  That’s why we’ve…

Drive Results With New Direct Response Solutions On YouTube
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Drive Results With New Direct Response Solutions On YouTube

Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.  With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to…

Make The Best Of YouTube Yours With YouTube Select
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Make The Best Of YouTube Yours With YouTube Select

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected. To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you…

Balance Your Spend Across YouTube And TV With Reach Planner
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Balance Your Spend Across YouTube And TV With Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…