Breaking measurement silos to meet marketers’ needs through 5 key principles The Association of National Advertisers (ANA) estimates that marketers waste $15B in ad spend annually in the US alone, due to lack of comparable cross-media audience measurement. As an industry, we’ve arrived at a crossroad. We have the opportunity to come together to solve cross-media measurement for marketers, agencies and consumers or we can…
Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA) that’s perfectly positioned to capture your audience’s attention. These Google Display Ads appear on over 650,000 apps and three million websites and are critical tools for advertisers who want to generate targeted website traffic. You’ve seen these display…
Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…
Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google. BigCommerce…
The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. Today at Advertising Week New York, we’re sharing new ways to help marketers…
Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible…
201 W. Montecito St.
Santa Barbara, CA 93101