Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

PrestaShop merchants can now display their products on Google
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PrestaShop merchants can now display their products on Google

As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…

Performance Max campaigns launch to all advertisers
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Performance Max campaigns launch to all advertisers

In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….

Power your holiday strategy with helpful insights
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Power your holiday strategy with helpful insights

This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year.1 To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way to…

Shop what’s trending this holiday season
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Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…

The future of attribution is data-driven
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The future of attribution is data-driven

In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement. One critical tool is machine learning, which can be used to fill the gaps in observed data and unlock new insights into consumer behavior. For example, conversion modeling powered by machine learning allows…